Senior Director – Go-to-Market Strategy, Alignment

🕒 May 29

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The College Board

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1900

📚 Education

🤝 Non-profit

Education • Non-profit

The College Board is a mission-driven, not-for-profit organization dedicated to promoting excellence and equity in education. It connects students to college success and opportunity by supporting them in building essential skills for higher education and removing barriers to access. The College Board operates with a focus on respect, diversity, inclusion, and collaboration, with a diverse and dedicated team of professionals. Based in several locations across the United States, they strive to modernize operations and increase their digital footprint, supporting students and families nationwide.

📋 Description

• Serve as the Single-Threaded EaR Leader for Your Assigned Program • Act as the primary day-to-day EaR contact for all members of your assigned program team • Sit with your assigned program’s leadership team and operate as a senior embedded partner • Lead the development of integrated EaR plans and remain accountable for execution and results • Escalate conflicts as needed and ensure timely resolution • Co-own annual and quarterly planning with the program GTM leader • Translate product roadmaps and sales strategies into integrated marketing and communications plans • Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers • Lead special initiatives ranging from program launches to enterprise pilots • Ensure the right expertise is engaged at the right time based on program priorities • Provide high-level project management across initiatives to keep work on pace • Establish clear goals, metrics, and reporting tied to business and EaR outcomes • Own impact reporting; monitor performance and recommend adjustments to improve results • Communicate progress, risks, and outcomes to program and EaR leadership

🎯 Requirements

• 10+ years of progressive marketing and communications experience • Significant recent experience in strategic planning, go-to-market leadership, and organizational influence • Experience leading cross-program or cross-organizational strategy in complex, matrixed environments • Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership • A sharp instinct for identifying growth opportunities and knowing which levers to pull to drive measurable results • A goal- and metric-oriented mindset with experience using data and insights to guide strategy and measure impact • Demonstrated ability to lead without direct authority, earn trust across diverse stakeholders, and drive alignment through ambiguity • Experience partnering with product, sales, and senior leadership teams; demonstrating executive-level relationship building and sound judgement • Ability to manage multiple initiatives, priorities, and stakeholders simultaneously • Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently • Ability to travel 4 to 7 times per year to College Board offices or on behalf of College Board business.

🏖️ Benefits

• Annual bonuses and opportunities for merit-based raises and promotions • A mission-driven workplace where your impact matters • A team that invests in your development and success