Senior Product Marketing Manager – Scaling Creators

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🔥 10 minutes ago

🌏 Anywhere in the World

💵 $166k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Kit (formerly ConvertKit)

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📣 Marketing

🛍️ eCommerce

☁️ SaaS

💰 Seed Round on 2020-11

Marketing • eCommerce • SaaS

Kit (formerly ConvertKit) is the email-first operating system designed specifically for creators who want to build a valuable and purposeful business. It provides tools for managing email marketing, automating customer journeys, and integrating with other platforms, enabling users like authors, bloggers, and YouTubers to engage deeply with their audience and efficiently run their businesses. Kit focuses on fostering relationships and enhancing the impact of creators’ work beyond just monetary gains by offering features like personalized content recommendations, landing pages, and sales automation.

📋 Description

• Own how Kit wins, lands, and expands established creator businesses through a sales-assisted motion alongside its self-serve product • Define the established creator buyer and develop messaging that resonates with them • Build go-to-market strategy to drive inbound pipeline for the sales team • Collaborate with sales leadership on target buyers, deal toolkit, enablement, and win/loss analysis • Partner with Account Executives and Solutions Consultants on demo narratives, discovery, technical proof, and migration proof • Work with Product on packaging, launches, and roadmap input • Partner with RevOps and analytics on account routing, attribution, and pricing decisions • Collaborate with Creator Success on case studies, customer references, and expansion plays • Work with demand generation, content, and events on campaigns for established creators • Complete onboarding, learn Kit's product, pricing, and positioning, and review CRM, call recordings, and product analytics • Shadow sales calls and interview established creators, including wins, losses, and churned accounts • Audit sales content and account routing; establish baselines for win rate, sales cycle, deal size, and expansion revenue • Define ideal customer niches and buying personas • Ship a messaging framework tied to revenue per subscriber, deliverability, team workflows, and safe migration • Build the core deal toolkit, including sales narratives, discovery guide, pitch deck, business case, security and deliverability one-pagers, migration plan, and competitive battlecards • Execute GTM tactics to drive MQLs and new MRR attributed to the sales funnel • Own channel strategy and drive cross-functional alignment • Run a quarterly win/loss program and share findings • Build a clear path for sales leads on the website • Ensure relevant launches support both self-serve and sales-assisted customers • Help Kit reach $100,000,000 ARR while protecting the self-serve engine

🎯 Requirements

• 7+ years in B2B SaaS product marketing • At least 2 years supporting a sales team selling to mid-market and/or larger accounts • Experience adding a sales-led motion on top of a product-led motion at a high-growth company, with clear before-and-after metrics • Experience building a deal toolkit and enablement program from little or nothing and tying it to win rate or deal size • Experience running a win/loss or customer research program that changed how a team sold or built • Experience in email, martech, or the creator economy • Experience with segmentation and buyer definition using firmographic and product usage data • Messaging and positioning for sales-assisted buyers, including competitive differentiation and objection handling • Sales enablement, including demo narratives, discovery guides, business cases, and battlecards • Writing and storytelling for non-technical buyers • Experience with CRM, product analytics, and pipeline data • Customer and market/competitor research, including win/loss interviews and call analysis • Systems thinking across go-to-market people, processes, data, and tools • Strong AI fluency, including AI-powered workflows or tools with human judgment and quality checks • Pricing and packaging input for a new tier or add-on is nice to have • Expansion or account-based program experience is nice to have • Ability to lead cross-functional alignment and own outcomes • Full-time individual contributor role

🏖️ Benefits

• Profit Sharing • Kit equity • 401k with a 5% match • Up to $2,280 per month toward medical premiums; dental and vision premiums fully covered; Aetna health insurance plans • $2,000 equipment allowance for the first two years, then $1,000 every following two years • Company-provided laptops • Individual learning + development budget ($3,500/year) • Creator meetup budget ($50/month) • Gender affirming benefits • Childcare benefit up to $3,000 annually through JOON • Twenty (20) days of paid time off during each year of employment • After-tax $1,000 bonus for taking five consecutive days of fully unplugged vacation • Ten (10) paid holidays a year • Two weeks of paid sick time annually, including mental health and well-being days • Twelve weeks of paid parental leave and flexible scheduling in the child's first year • Up to six weeks of paid bereavement leave, medical leave, and disaster leave after six months; two weeks of each during the first six months • Winter Break Closure for one week at the end of December • Four-week paid sabbatical after five years • In-person or virtual team retreats twice a year

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