B2B Smart Fridge Marketing Lead

🕒 May 18

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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CookUnity

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🛍️ eCommerce

👥 B2C

eCommerce • B2C • Food and Beverage

CookUnity is a meal delivery service offering a wide selection of chef-crafted, gourmet dishes delivered directly to customers' doorsteps. The company collaborates with award-winning chefs to create diverse, restaurant-quality meals that cater to various dietary preferences and lifestyles, such as keto, vegan, paleo, and more. CookUnity focuses on providing convenience and flexibility with options ranging from 4 to 16 meals per week, which can be customized or automatically selected based on the customer's preferences. The meals are delivered fresh, not frozen, ensuring high quality and taste. The company also emphasizes sustainability with its packaging solutions and seeks to reduce waste. CookUnity presents a convenient way to enjoy high-quality meals prepared by top chefs without the hassle of cooking.

📋 Description

• As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network. • Getting smart fridge users into the app and through their first purchase. • Driving repeat purchase, increasing transaction frequency, and building loyalty. • Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges. • Responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.

🎯 Requirements

• 3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role • Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact • Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics • Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works • Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar • Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you • Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis • Food, retail, or consumer app experience a plus, but not required.

🏖️ Benefits

• 🩺 Health Insurance coverage • 🌟 Eligible for a bi-annual performance bonus • 🌅 401k Plan • ⛱ Unlimited PTO • 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical • 🐣 Paid Family leave • 🕯 Compassionate Leave: 3-5 days each time the need arises • 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly • 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. • 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle • 👩🏾‍🏫 Personalized Spanish coach • 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!