Director of Partnerships – Business Development

4 days ago

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CRAFTSMAN+

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SaaS • B2B • Gaming

CRAFTSMAN+ is a creative technology company and creative studio that provides Craftsman Studio — a SaaS platform and creative services for producing high-quality mobile and playable ads at scale. It offers code-free playable ad creation, automated cross-channel production, and creative strategy/production services to game developers, app advertisers, agencies and DSPs to accelerate user acquisition and improve campaign performance.

11 - 50 employees

Founded 2018

☁️ SaaS

🤝 B2B

🎮 Gaming

📋 Description

• Build and expand relationships with key DSP, MMP, and channel partners to maximize mutual growth opportunities. • Develop joint business plans, co-marketing initiatives, and integration roadmaps with partners to enhance visibility and referral flow. • Ensure Craftsman+ remains front-of-mind with all partners — actively tracking incentive programs, platform credits, and ecosystem updates. Serve as the main point of contact for platform partners; provide strategic insights, success metrics, and feedback loops to Product and Engineering. • Identify and negotiate partnership models that drive shared success, including preferred status, revenue sharing, or co-branded initiatives. • Work closely with Customer Success to strengthen relationships with existing DSP and ad tech platforms to ensure continuous flow of campaigns leveraging CM+ creatives on mutual partners. • Establish structured client–partner mapping frameworks and lead recurring alignment sessions with internal and external stakeholders to uncover joint growth opportunities, facilitate strategic introductions, and maximize mutual success. • Collaborate cross-functionally with Creative Services and Customer Success to identify and engage clients who can benefit from testing with our strategic partners. Approach each opportunity with intention, ensuring a balanced focus between partner growth objectives and delivering measurable success for existing advertisers. • Own the full sales cycle: prospecting, demoing, negotiating, and closing deals for both SaaS and service offerings. • Develop and execute a personal sales strategy aligned with company goals. • Manage CRM pipeline with precision, maintaining accurate forecasts and progress tracking. • Craft proposals, pricing models, and own commercial negotiations. • Collaborate with Marketing and Product to ensure alignment between client needs, product roadmaps, and go-to-market messaging.

🎯 Requirements

• 7+ years of experience in sales, partnerships, or business development within ad tech, SaaS, or performance marketing. • Proven success in building and scaling platform partnerships that drive measurable revenue outcomes. • Deep understanding of the programmatic and digital advertising landscape, including DSPs, MMPs and creative technology. • Exceptional relationship builder and communicator with strong influencing and negotiation skills. • Analytical and data-driven with experience using CRM and performance analytics tools to inform strategy. • Entrepreneurial, hands-on mindset with the ability to operate independently while collaborating cross-functionally.

🏖️ Benefits

• Remote working + flexible schedules • Flexible paid time off • 401k plan with employer match • Competitive benefits, and more!