Senior Manager, Consumer Lifecycle Marketing

🕒 October 14

🇺🇸 United States – Remote

💵 $165k - $192k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Credit Acceptance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

🚘 Automotive

Finance • Fintech • Automotive

Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

📋 Description

• Own the lifecycle marketing strategy and roadmap with the primary goal of increasing customer lifetime value • Set customer contact strategy, including cadence, channel selection, frequency limits, and message priority • Design and run onboarding and first-payment journeys • Develop business cases and recommendations across the life of the loan, including digital adoption, benefits and rewards enrollment, and the path to a customer’s next vehicle • Own customer segmentation and targeting using behavior, tenure, and engagement data • Manage lifecycle marketing as a performance portfolio and optimize investment toward incremental lifetime value • Own the lifecycle testing agenda, including hypotheses, holdout tests, result analysis, and scaling successful programs • Partner with digital product, creative, marketing operations, analytics, servicing strategy, Legal, and Compliance teams • Report value created and identify future investment opportunities • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience • 7+ years of experience in lifecycle, CRM, retention, or customer marketing • Proven track record increasing customer lifetime value, retention, or repeat purchase through lifecycle or CRM programs, measured incrementally • Hands-on experience with marketing automation and customer engagement platforms across email, SMS, push, and in-app • Experience running a testing program and measuring incremental impact with holdouts or control groups • Demonstrated problem solving and business judgment, with a track record of framing ambiguous problems quantitatively and making sound recommendations • Experience taking programs from brief to launch with product, creative, and analytics partners • Excellent written and verbal communication skills • Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent • Must not require sponsorship now or in the future to work legally for Credit Acceptance

🏖️ Benefits

• Annual bonus plan • 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical, dental, and vision coverage • Nonstandard benefits • Work-from-home arrangement • Occasional planned travel to the Southfield, Michigan office • Equal Opportunity Employer and inclusive working environment