Director of Product Marketing – Services

🕒 October 21

🗽 New York – Remote

🗽 New York – Remote

💵 $190k - $220k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cyera

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Own go-to-market for DataWatcher, Cyera's managed service for the Cyera Data Security Platform, and the proactive services portfolio • Define positioning, messaging and value propositions for DataWatcher and each proactive assessment • Clarify how each service connects to the Cyera platform and other portfolio offerings • Build a services narrative for CISOs, security leaders, data and AI governance owners, and practitioners • Own go-to-market plans covering audiences, use cases, entry points, sales motion and success metrics • Position proactive assessments as entry points to platform adoption and paid services engagements • Build the customer journey connecting assessments, platform adoption and services • Lead launches and relaunches, including new assessment variants and responses to AI regulation or high-profile breaches • Create sales and partner enablement materials, including solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI/business-case tools • Partner with Demand Generation, Field Marketing and Content on campaigns, webinars and events that generate qualified pipeline • Create content including ebooks, videos, website content and webinars

🎯 Requirements

• 10+ years of product marketing, solutions marketing or closely related experience in B2B technology • At least 3 years in cybersecurity, data security, risk or a comparable technical enterprise category • Proven experience marketing services, managed services, subscription advisory or professional services offerings, ideally alongside a software platform • Track record of owning positioning and messaging, and leading end-to-end launches that produced measurable pipeline or revenue • Experience selling to or building content for CISOs and senior security and risk leaders • Excellent written and verbal communication • Ability to turn complex technical and advisory work into clear, compelling stories for executive and practitioner audiences • Experience building sales enablement used by field teams and working closely with sales leaders and solution engineers • Comfort with data, including setting success metrics, tracking funnel and attach performance, and adjusting plans based on results • Bachelor's degree or equivalent practical experience

🏖️ Benefits

• Ability to work remotely, with office setup reimbursement • Competitive salary • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors

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