Senior Product Marketing Manager, HR Products

September 28

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Deel

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SaaS • Compliance • HR Tech

Deel is a comprehensive global people platform designed to help companies expand their operations internationally with ease and in full compliance. The platform offers a suite of solutions that simplify hiring, onboarding, payroll, and compliance management for global workforces. Deel enables businesses to hire worldwide without needing to open local entities, manage global payrolls, and ensure compliance with local laws, all from a unified platform. With support for over 150 countries, Deel also provides immigration assistance, IT operations management, and extensive integration capabilities to streamline HR processes and enhance workforce management across diverse geographic locations.

1001 - 5000 employees

Founded 2018

☁️ SaaS

📋 Compliance

👥 HR Tech

💰 $50M Venture Round on 2022-05

📋 Description

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets • Identify market opportunities and customer segments to drive product adoption • Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction • Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights • Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel • Measure and optimize campaign performance to ensure ROI • Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals • Train sales teams on product features, benefits, and competitive differentiation • Conduct competitive analysis and customer research to inform product improvements and positioning • Track market trends and provide actionable insights to the Product team • Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives • Advocate for customer needs and feedback in product development discussions

🎯 Requirements

• 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech • Strong understanding of domestic payroll processes and compliance requirements is a plus • Exceptional skills in positioning, storytelling, and go-to-market execution • Experience working with Lifecycle marketing teams • Data-driven mindset with the ability to analyze metrics and optimize campaigns • Excellent communication, presentation, and project management skills • Experience collaborating with cross-functional teams in a fast-paced environment • Ability to speak, read, and write English fluently

🏖️ Benefits

• Our workforce deserves fair and competitive pay that meets them where they are. • With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. • Stock grant opportunities dependent on your role, employment status and location • Additional perks and benefits based on your employment status and country • The flexibility of remote work, including optional WeWork access • Healthcare and benefits provided to workers in 109 countries—ensuring people get paid and protected, no matter where they are.