Product Marketing Manager

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🌐 United Kingdom, Ireland – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Aspire Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

📦 Logistics

🏗️ Construction

Hospitality • Logistics • Construction

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

📋 Description

• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking. • Define product positioning, messaging, and competitive differentiation against named category competitors. • Build sales enablement including battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers. • Partner with Product and Sales teams to align feedback, market trends, and product roadmap. • Run structured competitive and market analysis and turn it into positioning and enablement decisions. • Collaborate with Growth Marketing to align campaigns with product objectives. • Support the commercial narrative behind webinars, case studies, and product content, while Growth Marketing owns execution and demand generation. • Measure launch success through adoption, leads, and market feedback.

🎯 Requirements

• 5+ years in B2B SaaS product marketing or sales enablement. • Demonstrable track record marketing technically complex or specialist software to expert buyers. • Strong understanding of go-to-market planning and sales enablement. • Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use. • Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred. • Track record influencing product roadmap and sales strategy, not just producing collateral. • Experience/knowledge of the aviation industry or other technical and regulated sectors is preferred.

🏖️ Benefits

• Join a global aviation software group with a collaborative and innovative culture. • Work fully remotely within the UK with a supportive international team. • Opportunities for career growth in a fast-scaling environment. • Exposure to modern marketing technologies and high-impact projects.