Performance Marketing Lead

🕒 October 1

🇺🇸 United States – Remote

💵 $72k / year

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

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Dentology

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Dentology is a full-service patient acquisition and performance marketing agency for private dental practices, focused on attracting high-value patients, streamlining bookings, and driving measurable practice growth. The company combines high-production creative (video/content), targeted paid advertising, custom booking funnels, and end-to-end lead conversion and scheduling (including deposits and patient readiness checks) to deliver appointments that convert into treatment. Dentology uses data-driven reporting and performance-based pricing to align incentives with client outcomes and scales acquisition for practices offering high-value treatments like Invisalign, veneers, and smile makeovers.

📋 Description

• Own paid performance for clients across UK and US practices • Run Meta accounts hands-on across a portfolio of practices • Direct creative and write clinician-led, direct-response scripts • Collaborate with editors to produce converting content • Build Google Ads campaigns and develop Google Ads into a channel for every practice • Participate in client-facing performance conversations alongside Client Success • Provide marketing insight for landing pages and funnels while the team handles builds • Manage Dentology’s own B2B ads • Build reactivation and nurture campaigns over time • Track and improve CPL, cost per booking, CAC, ROAS, client retention, churn, and ads MRR • Take over initial accounts during the first 30 days, own creative and scripts by days 31–60, and own performance across all accounts by days 61–90 • Participate in hiring and progress toward Head of Performance Marketing across both markets

🎯 Requirements

• Experience running Meta Ads accounts for local lead generation, primarily with £2–5k ($3–6k) monthly spend and some accounts up to $40k/month • Demonstrated strong CAC and ROAS performance • Hands-on experience running Google Search campaigns • Ability to develop converting ads using proven frameworks, hooks, angles, and formats • First-hand command of account numbers and ability to defend performance decisions • Comfortable explaining ad performance to practice owners • Able to operate hands-on while growing the performance function • Dental or healthcare experience, US market experience, email and SMS nurture, and experience leading media buyers are a plus

🏖️ Benefits

• Uncapped commission on growth of the ads product line • Ownership of client accounts and creative from day one • Opportunity to build Google Ads as a new channel from scratch • Access to experienced marketing and sales operators • In-house engineering and platform support for analytics and automation

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