Field Marketing Specialist

🕒 June 3

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $59.4k - $106.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Ensure that Maaco shops deliver on brand promise while serving as primary marketing interface for franchisees • Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders • Test new tactics and evaluate scalability across the system • Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise • Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks • Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans • Lead all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

🎯 Requirements

• Must be able to work in the United States, on an on-going basis, without sponsorship • 5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred) • Proven success executing local marketing plans that delivered measurable growth • Business acumen with budget ownership or P&L exposure a plus • Strong, collaborative working partner; builds trust with field and cross-functional teams • Excellent communicator who can make insights actionable for both leadership and shop-level teams • Self-starter that excels in a performance driven environment, detail-oriented • Ability to create and deliver presentations to franchisees and senior level management • Bachelor’s degree required.

🏖️ Benefits

• Health and wellness benefits including paid time off and holiday pay • Early access to 50% of earned wages through myFlexPay program