Director, Paid Marketing – Subscriptions

🕒 July 20

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DuckDuckGo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

📣 Marketing

🔒 Cybersecurity

Consulting • Marketing • Cybersecurity

DuckDuckGo is an independent Internet privacy company dedicated to providing users with tools that enhance their online privacy. Best known for its search engine, DuckDuckGo offers a free web browser and browser extensions for iOS, Android, Mac, and Windows that include built-in privacy features such as tracker blocking, encryption, and email protection. Unlike traditional search engines and browsers that track search and browsing history, DuckDuckGo prioritizes user privacy by preventing tracking and targeted advertising. The company operates on the premise that privacy should be simple and accessible, offering a private alternative to major tech companies while remaining financially sustainable through non-invasive ads based on search results rather than personal data.

📋 Description

• Build and scale a profitable paid subscriber acquisition program • Own KPI development, campaign strategy, budget and resource allocation, and performance measurement • Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams • Ensure marketing performance is measured with a high degree of confidence • Develop a break-even model defining a profitable CPA • Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth • Design and execute rapid testing cycles to identify and scale successful tactics

🎯 Requirements

• 10+ years of professional experience • 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers) • Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks) • Proven track record of launching paid app subscription acquisition programs from the ground up • Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) • Skill in developing others, not just directing them • High capability in analytics and measurement • Excellent communication skills • Willingness to use AI and build effective workflows

🏖️ Benefits

• company-sponsored health benefits for team members based in the United States • paid parental leave • office setup • co-working allowances