Director of Product Marketing – Investing

🕒 July 17

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Wealthfront

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

💸 Finance

💳 Fintech

☁️ SaaS

💰 $69.7M Convertible Note on 2022-09

Finance • Fintech • SaaS

Wealthfront is a financial technology company specializing in automated investment services and financial planning tools. It offers a range of services including automated bond ladders, cash management with a competitive annual percentage yield, and comprehensive long-term investment strategies utilizing diversified index funds. Wealthfront's platform is recognized for its ease of use and efficient automation in managing savings, investments, and retirement funds. The company's offerings include FDIC-insured cash accounts, advisory services, tax-loss harvesting, and personalized investment portfolios. Wealthfront aims to help individuals grow their wealth through accessible, low-cost financial solutions tailored to individual risk preferences and financial goals.

📋 Description

• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit. • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against • Lead business performance recaps and findings with executive leadership team • Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy • Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.

🎯 Requirements

• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience • Passionate storyteller with strong communication, presentation, and writing skills • Strategic thinker who equally values creativity and marketing effectiveness • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments. • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful • Experience managing and developing a team of marketers • Personal finance knowledge and experience is a big bonus, but not required • Bachelor's degree or higher

🏖️ Benefits

• Equal opportunity employer that values diversity • No discrimination on race, religion, gender, or disability