Lifecycle Marketing Manager

🕒 June 8

🏄 California – Remote

🏄 California – Remote

💵 $85k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Dutch Vet

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

☁️ SaaS

💰 $18M Series B - Dutch on 2023-10

Healthcare • Consulting • SaaS

Dutch Vet is an online veterinary telehealth and pet care membership service that offers 24/7 video consults and unlimited messaging with licensed U. S. veterinarians, personalized treatment plans, and prescription fulfillment shipped to pet owners' doors. The company serves dog and cat owners through an annual subscription model covering multiple pets, a digital health dashboard, and an online pharmacy with preventive and prescription medications.

📋 Description

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable • Own day-to-day execution of key prospect moments including: • - Lead nurture & prospect engagement sequences • - Trial new conversion programs • - Abandoned flow re-engagement • - Promotional and time-sensitive offer campaigns • Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail • Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand • QA campaigns thoroughly (logic, personalization, rendering, links, timing) • Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) • Support A/B testing of subject lines, content, offers, timing, and segmentation • Help document and improve prospect lifecycle best practices and templates as the program scales

🎯 Requirements

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing • 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) • Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging • Comfort working with funnel data to identify gaps and optimize conversion rates • Extremely detail-oriented with strong QA instincts • Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice • Ability to manage multiple campaigns simultaneously in a fast-moving environment • A bias toward action: ship, learn, iterate • **Nice to Haves:** • Experience in subscription, DTC, or consumer health/wellness • Familiarity with growth experimentation frameworks and prospect lifecycle measurement • HTML knowledge for email troubleshooting • Experience collaborating with paid growth or product marketing teams

🏖️ Benefits

• Health, dental and vision insurance • Flexible PTO • 401k plan • Robust holiday schedule • Growth opportunities!