Marketing Specialist – Events

Job not on LinkedIn

🕒 August 22

🇺🇸 United States – Remote

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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e.Republic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1984

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

e. Republic is a market-leading media and market-acceleration company that helps vendors reach state, local and education (SLED) and broader public-sector markets. It operates several industry-focused brands (including Government Technology, Center for Digital Government, Center for Digital Education, and Governing) and provides services such as market intelligence, content, events, advertising, and lead generation. The company positions itself as a go-to-market platform for companies selling into government and education, combining audience data, thought leadership, and campaign services to drive client success.

📋 Description

• Lead campaign strategy, positioning, promotion, and enablement for sponsorships across e.Republic’s 100+ events • Design, execute, and optimize targeted multi-channel demand-generation campaigns • Generate qualified marketing leads, grow the relevant contact database, and improve sales pipeline impact • Optimize messaging, segmentation, campaign performance, SEO keywords, and account for Gen AI implications • Develop market insights, ideal customer profiles, personas, and competitive intelligence for state, local, and education markets • Build and update go-to-market plans, campaign calendars, value propositions, and success metrics • Implement marketing automation processes and research current best practices and industry standards • Define differentiated messaging for events and sponsorship levels across web, email, social, sales sheets, and media kits • Create customer-facing content including brochures, collateral, promotional materials, case studies, blog posts, landing pages, and video content • Build sales-enablement toolkits, support training sessions, and contribute to sales playbooks • Coordinate marketing and internal rollouts of new or updated product offerings • Partner with Customer Success to advocate for customers and increase retention • Collaborate with sales, events, delivery, product, content, editorial, design, leadership, and external vendors • Track campaign metrics, define KPIs, create Salesforce and HubSpot reporting, analyze performance, and recommend improvements • Maintain the product marketing calendar, track projects in Asana, manage files and collaboration in Teams, and report on keyword KPIs

🎯 Requirements

• 5+ years of overall marketing experience, preferably with B2B services or media • 2+ years in event marketing a plus • Strong understanding of integrated campaigns, solution positioning, and go-to-market strategy • Proficient in marketing automation and CRM platforms, including Salesforce and HubSpot • AI-forward mindset with understanding of foundational AI tools and marketing-specific AI tools • Excellent written and verbal communication skills • Excellent organizational skills • Highly productive and strong at managing numerous projects at once • Strategic thinker with a data-driven mindset and strong attention to detail • Background in state and local government and/or education sector is a plus • Experience with Adobe Creative Cloud (Photoshop, InDesign, Premiere) is a plus • Reliable, fast Internet access sufficient for uninterrupted video meetings

🏖️ Benefits

• Certified Amazing Workplace recognition • Remote work in the United States