Senior Director, Consumer Insights

🕒 6 days ago

🇺🇸 United States – Remote

💵 $190k - $225k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Logo of ecoATM Gazelle

ecoATM Gazelle

201 - 500 employees

Founded 2010

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

ecoATM Gazelle is a company specializing in the trade-in and recycling of electronic devices, particularly mobile phones. They operate thousands of kiosks across the United States, allowing consumers to sell their old phones in exchange for cash. By evaluating the device's condition and specifications, ecoATM provides a convenient and eco-friendly solution for reducing electronic waste, contributing to the recycling of over 50 million devices to date. Their mission focuses on sustainability by preventing toxic electronic waste from entering landfills, supporting a healthier planet while providing immediate financial returns to consumers through easy and secure transactions.

📋 Description

• Lead ecoATM Gazelle's consumer and market insights function • Own the end-to-end consumer insights strategy • Synthesize primary research, first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations • Establish a consumer learning agenda prioritizing strategic business questions • Partner with Marketing, Product, and Business Development on go-to-market strategy, product roadmap decisions, and channel/partnership evaluation • Develop segmentation models and customer journey maps • Track the competitive landscape and market trends • Present insights and recommendations to the Executive Management Team and board for strategic planning and IPO narrative development • Manage external research vendors and panels and oversee the research budget • Establish insights reporting cadence and self-service dashboards/tools • Build a scalable insights capability during the post-acquisition growth phase and IPO readiness period

🎯 Requirements

• Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus • 8+ years of consumer/market research or insights experience • At least 3 years in a leadership role • Strong quantitative skills, including survey design, segmentation, and statistical analysis • Experience translating research into clear, actionable business recommendations for senior leadership • Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research • Excellent presentation and storytelling skills • Comfortable presenting to executive leadership and the board • Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred

🏖️ Benefits

• Short-term incentives based on individual and company performance • Long-term incentives based on individual and company performance • Remote work arrangement • Employee benefits (details provided via ecoATM benefits information)

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