VP - Brand Partnerships

Job not on LinkedIn

May 5

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Logo of EDO, Inc.

EDO, Inc.

Advertising • Media • Analytics

EDO, Inc. is a company that specializes in providing advertising leaders with predictive and historical behavioral engagement data to evaluate the effectiveness of Convergent TV campaigns across streaming and linear platforms. Their Ad Engage Platform offers features such as TV outcomes measurement, competitive ad intelligence, creative rotation optimization, media monitoring, and audience optimization. EDO provides valuable insights into TV advertising performance, partnering with major companies like Disney, Vizio, and Netflix to enhance ad targeting and performance evaluation. The company offers detailed analytics that help advertisers understand the real-time impact of their TV ads, enabling them to optimize their strategies and maximize engagement.

51 - 200 employees

📱 Media

💰 Private Equity Round on 2022-04

📋 Description

• Drive EDO’s sales efforts to new advertiser clients across key product categories. • Engage with marketing, media and insights leaders at Fortune 500 brands, and their ad agencies, to understand their needs and position the value of EDO. • Work with EDO leadership to develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. • Actively utilize CRM software (HubSpot) to track progress against sales outreach goals, deal activity, and performance against financial targets. • Meet quarterly bookings and revenue sales targets. • Work closely with the Media Analytics and Client Service team to ensure that proposals are scoped appropriately and that client value is maximized. • Work alongside the EDO marketing team to develop and refine sales collateral, including presentations and marketing material. • Attend relevant industry conferences and networking events to evangelize EDO in the marketplace and generate new sales leads.

🎯 Requirements

• 7+ years of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries. • Experience selling into marketing, media, and/or insights leaders in one or more of the following verticals: Pharma, Insurance, Wireless, Financial Services, Food/Beverage, CPG, or Retail. • Extensive experience driving revenue growth by identifying and bringing new products and services to market. • Proven ability to drive new business and meet aggressive sales targets. • Demonstrated skill at building consultative relationships with clients in order to be seen as a partner, and not a vendor. • Ability to easily navigate and comfortably work alongside cross-functional internal teams, including marketing, analytics, product and technology. • Broad and deep experience developing and commercializing new growth platforms and revenue models. • Collaborative, adaptive style that enables effective leadership of people from diverse backgrounds and skill sets. • Comfortable working with ambiguity and driven by the excitement of building business from the ground up.

🏖️ Benefits

• Mid-stage equity and competitive salary • Flexible Time Off • Medical, dental and vision coverage, deeply discounted by EDO • 401(k) plan, FSA, HSA • Commuter Benefits • When in an office, employee meals, snacks, and more fully paid for

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