Digital Analytics & Measurement Manager

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🕒 4 days ago

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Embrace

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

🏢 Enterprise

💰 $20M Venture Round - Embrace on 2023-07

SaaS • Enterprise

Embrace is a user-focused observability platform for mobile and web applications that ties technical performance to end-user impact. Powered by OpenTelemetry, Embrace provides Real User Monitoring (RUM), crash and ANR reporting, network insights, session timelines, Core Web Vitals, custom metrics and alerts, dashboards, and AI-driven automated workflows. The platform targets mobile engineers, web developers, and reliability teams across industries such as e-commerce, travel, media, and gaming, and emphasizes open standards, avoiding vendor lock-in. Embrace has entered a definitive agreement to be acquired by Palo Alto Networks.

📋 Description

• Own Digital Measurement & Tracking • Lead ownership of Google Tag Manager (GTM) - Design event tracking frameworks and data layer standards - Partner with engineering on implementation - Maintain tracking documentation and governance • Manage Analytics Platforms • Own and optimize Google Analytics 4 (GA4) - Define conversion events and attribution - Align GA4 with marketing and internal data • Analyze Funnel & Conversion Performance • Analyze website, quote engine, and customer journey - Identify drop-off points and recommend improvements • Support Experimentation & Optimization • Partner on A/B testing - Ensure accurate measurement and insights • Ensure Data Quality & Governance • Act as source of truth for analytics data - Conduct audits and maintain data integrity • Collaborate Cross-Functionally • Work with Marketing, Product, Engineering, and Data teams

🎯 Requirements

• 8+ years in digital analytics • Experience with GTM and GA4 • Strong understanding of tracking, funnels, and attribution • Experience working with engineering teams

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)