Sales Training Manager

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Empower Brands

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B2B • Franchising • Home Services

Empower Brands is a company focused on empowering franchisees through comprehensive support systems, including coaching, marketing strategies, and operational processes. They offer a range of award-winning brands in various industries such as outdoor living, roofing, lawn care, and home services. Empower Brands is dedicated to enhancing the lives of franchisees, their clients, and their communities by providing innovative solutions and personalized assistance throughout the franchise journey.

201 - 500 employees

🤝 B2B

📋 Description

• Design and deliver comprehensive sales training programs for franchisees, sales estimators, and field representatives. • Build scalable onboarding programs for new franchisees and their sales teams. • Develop training materials, playbooks, and digital learning content. • Lead live training sessions to reinforce best practices in consultative selling, lead conversion, and customer relationship management. • Standardize sales processes across the franchise network to ensure consistency in performance and brand representation. • Partner with marketing to align lead generation and sales conversion strategies. • Support the adoption and effective use of CRM and sales technology platforms. • Identify sales tools, scripts, and resources needed to drive franchisee success. • Develop KPIs and benchmarks to track training effectiveness and sales performance. • Work with franchisees to diagnose performance gaps and implement targeted coaching. • Conduct field visits and ride-alongs to evaluate real-world execution and provide feedback. • Report on sales training outcomes, ROI, and system-wide performance improvements. • Serve as a trusted advisor to franchise owners on sales growth strategies. • Collaborate with Operations, Marketing, and Vendor Relations teams to ensure alignment with system goals. • Lead regional and national training events, conferences, and workshops. • Continuously research industry best practices and update training programs accordingly.

🎯 Requirements

• 4+ years of sales or sales training experience, in franchising, home services, or construction. • Demonstrated success in building and executing sales training programs that drive measurable growth. • Strong knowledge of consultative/solution selling and residential sales processes. • Experience with CRM platforms and sales enablement tools. • Exceptional communication, facilitation, and public speaking skills. • Ability to travel approximately 25% to support franchise locations nationwide.

🏖️ Benefits

• Empower Brands is an equal opportunity employer • Commitment to diversity and inclusion in the workplace • Prohibit discrimination and harassment of any kind