DTC Analytics & Automations Manager

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🕒 May 5

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ESN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🛍️ eCommerce

🧘 Wellness

eCommerce • Wellness

ESN is a German sports-nutrition and supplement brand operated by Fitmart GmbH & Co. KG that sells protein powders, vitamins, performance supplements, bars/snacks, and fitness apparel through an online shop. The site emphasizes muscle building, recovery, hydration and general fitness performance, offers promotions, subscription/newsletter marketing, and direct-to-consumer e-commerce features (localized shipping, payment options, and an outlet).

📋 Description

• You own and evolve DTC performance analysis across traffic, conversion, revenue and customer behavior • You identify key drivers of growth across promotions, CRO, marketing channels and product portfolio • You translate complex data into clear, actionable business recommendations • You analyze and quantify the impact of all channels (e.g. paid, TikTok Shop, organic, TV) • You assess channel interactions, overlaps and incrementality • You enable better budget allocation and investment decisions • You support key commercial questions beyond marketing • You analyze portfolio performance (e.g. product mix, innovation impact) • You evaluate promotion effectiveness • You support market and channel expansion decisions • You work closely with Performance, Influencer Marketing, CRM, eCommerce and PLM teams • You analyze which content, formats and creators drive performance • You connect creative output to business impact (conversion, revenue) • You enable data-driven optimization of content and campaign strategies • You build scalable reporting and analytics frameworks for the DTC team • You reduce dependency on BI through structured, self-serve insights • You leverage AI and automation to improve speed, quality and scalability of analysis • You identify and implement high-impact AI use cases across DTC • You introduce structured ways of working (e.g. analysis frameworks, testing approaches, reporting standards) • You bring external best practices from leading DTC / eCommerce companies • You ensure analytical work is repeatable, scalable and decision-oriented

🎯 Requirements

• You have 5+ years of experience in analytics, data, or performance marketing, ideally within DTC or ecommerce environments • You demonstrate a proven ability to translate data into business impact and decision-making, leveraging modern tools and AI where relevant • You have experience working with analytics and data tools (e.g. SQL, Databricks, Tableau, Google Analytics or similar) • You have experience with attribution, incrementality and performance analysis across channels • You have a strong understanding of eCommerce / DTC metrics (conversion, CAC, LTV, retention, etc.) • You show strong interest and experience in AI, automation and new technologies, with a hands-on mindset to test and implement new solutions • You have experience working with eCommerce platforms (e.g. Shopify), which is a plus • You bring a hands-on, pragmatic and performance-driven mindset • You are fluent in English and German.

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts • Subsidy for the E-gym Wellpass • Workation • Corporate benefits • 28 days vacation/year • and much more