Head of Paid Media

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EU

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

💄 Beauty

eCommerce • Beauty

EU is presented here only through front-end website code and assets. The provided snippet is CSS and font loading configuration for a consumer-facing web storefront (fonts, loading overlay, color tokens like --COLOR-SALE-BG, --COLOR-SOLD-BG, --COLOR-SAVING-BG, CDN font paths). This suggests EU operates or maintains an e-commerce website with a polished UI/UX and product-state styling. The domain paths in the snippet (www. faccelove. com) and variable names hint at a focus on beauty/face-related retail, though product details are not included in the snippet. Based on the available data, EU appears to be a retail/e-commerce business with a likely emphasis on beauty or personal-care products and a modern web front end.

📋 Description

• Own paid acquisition strategy and performance across Meta, Google, TikTok and AppLovin • Manage spend planning, budget allocation, scaling decisions, forecasting, CAC, MER and blended contribution margin • Set Meta account structure, campaign architecture, audience and placement strategy, and testing framework • Direct junior media buyers who execute campaigns and day-to-day platform work • Set priorities, review launches, maintain quality standards, and build SOPs, QA checks and onboarding • Develop the media buying team and support future hiring standards • Create and maintain a documented testing calendar with hypotheses, sample sizes, read windows and kill criteria • Partner with creative pods on briefs and feedback about creative performance • Lead offer, landing page and funnel testing with web and retention teams • Own attribution truth using third-party measurement alongside platform reporting • Develop a defensible point of view on incrementality and make decisions using reliable performance data • Produce concise, trustworthy reporting for the founder • Audit accounts, spend efficiency and measurement during the first 30 days and deliver a written diagnosis • Take over day-to-day media buying after onboarding and establish the improved operating setup • Establish documented testing cadence and weekly performance reviews within the first 90 days

🎯 Requirements

• 7+ years of experience in paid media, performance marketing, or customer acquisition • Personally managed $1M+ per month in paid media spend • Deep, hands-on Meta expertise • Direct experience across Google, TikTok and AppLovin • Fluency in CAC, MER, AOV, LTV and contribution margin; able to build the model • Experience with third-party attribution and skepticism about platform-reported numbers • Experience managing media buyers and building systems to improve their performance • Strong plus: beauty, skincare or supplements experience • Strong plus: experience selling to women 45+ or in trust- and efficacy-driven categories • Strong plus: AppLovin or other emerging channels taken from zero to scale • Strong plus: Amazon Ads experience • Strong plus: experience in a founder-led business • Comfortable moving quickly and making decisions with incomplete information • Comfortable challenging a founder's underperforming campaign • Wants ownership rather than a narrowly defined brief

🏖️ Benefits

• Remote-first, async-friendly, results-measured • Real ownership of the most important function in the business, with a direct line to the founders • A brand with genuine product-market fit and room to scale