Head of Paid Media

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EU

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

💄 Beauty

eCommerce • Beauty

EU is presented here only through front-end website code and assets. The provided snippet is CSS and font loading configuration for a consumer-facing web storefront (fonts, loading overlay, color tokens like --COLOR-SALE-BG, --COLOR-SOLD-BG, --COLOR-SAVING-BG, CDN font paths). This suggests EU operates or maintains an e-commerce website with a polished UI/UX and product-state styling. The domain paths in the snippet (www. faccelove. com) and variable names hint at a focus on beauty/face-related retail, though product details are not included in the snippet. Based on the available data, EU appears to be a retail/e-commerce business with a likely emphasis on beauty or personal-care products and a modern web front end.

📋 Description

• Take full ownership of paid acquisition across Meta, Google, TikTok and AppLovin • Set paid media strategy, make budget changes, direct the junior media buyers' work, and scale efficiently • Own CAC, MER and blended contribution margin across all paid channels • Plan spend and allocate budgets across Meta, Google, TikTok and AppLovin • Make scaling decisions and forecast and hit performance targets • Own Meta account structure, campaign architecture, audience and placement strategy, and testing framework • Direct junior media buyers executing campaigns in-platform • Set priorities, review work, and maintain launch quality • Build SOPs, QA checks and onboarding processes • Develop media buyers and establish standards for future hires • Create and maintain a documented testing calendar with hypotheses, sample sizes, read windows and kill criteria • Partner with creative pods on briefs and creative direction based on performance • Conduct offer, landing page and funnel testing with web and retention teams • Own attribution measurement and determine defensible incrementality and real performance numbers • Produce reporting that founders can quickly understand and trust • Audit account structure, spend efficiency and measurement within the first 30 days • Deliver a written diagnosis of the three biggest efficiency leaks and proposed fixes • Complete onboarding and take over day-to-day media buying after the first week • Establish documented testing cadence and weekly performance reviews within the first 90 days

🎯 Requirements

• 7+ years of experience in paid media, performance marketing, or customer acquisition • Personally managed $1M+ per month in paid media spend • Deep, hands-on Meta expertise • Strong knowledge of Meta account structure and campaign architecture • Direct experience across Google, TikTok and AppLovin • Fluency in CAC, MER, AOV, LTV and contribution margin • Ability to build unit economics models • Experience with third-party attribution • Healthy scepticism about platform-reported numbers • Previous management of media buyers • Ability to build systems that improve media buyer performance • Strong plus: beauty, skincare or supplements experience • Strong plus: experience selling to women 45+ or in categories where trust and proof of efficacy matter • Strong plus: taking AppLovin or other emerging channels from zero to scale • Strong plus: Amazon Ads experience • Strong plus: experience in a founder-led business • Ability to move fast and make decisions with incomplete information • Comfort challenging a founder's assumptions • Desire for ownership rather than task-based execution

🏖️ Benefits

• Remote-first, async-friendly • Real ownership of the most important function in the business, with a direct line to the founders • A brand with genuine product-market fit and room to scale