Principal Systems Developer – Marketing Cloud

🕒 2 days ago

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Everway

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

☁️ SaaS

Education • Accessibility • SaaS

Everway is a technology company that specializes in creating innovative tools designed to enhance learning and accessibility in both educational and workplace settings. With a focus on understanding and empowering individuals with diverse learning needs, their products support literacy, math accessibility, and inclusive learning experiences. Formerly known as n2y and Texthelp, Everway aims to break down barriers and promote neuroinclusion, ensuring that everyone has the opportunity to thrive in their educational and professional environments.

📋 Description

• Take technical ownership of the Salesforce Marketing Cloud platform and support the wider martech stack • Lead development across Marketing Cloud using SSJS, AMPscript, SQL, and Automation Studio • Build scalable automations and reusable development patterns • Own integrations with other marketing systems • Define and enforce engineering standards • Own data model design and governance within Marketing Cloud • Align Marketing Cloud with Salesforce CRM and enterprise data models • Optimise data processing, segmentation, and performance • Design and build integrations with Salesforce, Databricks or other data platforms, and external tools • Define scalable API, batch, and event-driven data flow patterns • Contribute to centralised integration strategy • Maintain platform health, performance, and reliability • Lead incident investigation and resolution • Manage technical debt and continuous improvement • Implement secure, compliant development practices • Own release and deployment processes • Introduce DevOps and CI/CD approaches where appropriate • Act as the technical authority for Marketing Cloud • Partner with Architecture, Data, Salesforce, Marketing Operations, and Marketing stakeholders • Guide Marketing Operations within defined guardrails • Architect business needs into scalable technical solutions • Provide expert guidance aligned with Marketing Cloud best practices and emerging industry trends • Serve as a strategic technical authority for Marketing Operations and Go-To-Market functions

🎯 Requirements

• Deep hands-on experience with Salesforce Marketing Cloud development • Strong skills in AMPscript, SSJS, SQL, and Automation Studio • Experience designing scalable data models and automations • Strong understanding of APIs, integrations, and data flows • Experience working with Salesforce CRM integrations • Solid understanding of data modelling and data governance • Experience with version control and release processes • Ability to operate at a senior technical level and influence stakeholders • Proven track record of partnering with Marketing stakeholders to transform business needs into scalable technical solutions • Strong command of digital marketing fundamentals, including customer journey mapping, segmentation, and campaign lifecycle management • Ability to provide expert guidance rooted in Marketing Cloud best practices and evolving industry standards • Marketing Cloud certifications (desirable) • Experience in SaaS and/or PE-backed environments (desirable) • Exposure to post-acquisition technology and process alignment (desirable) • Exposure to Databricks or modern data platforms (desirable) • Experience with integration tools such as MuleSoft or Workato (desirable) • Experience with HubSpot (desirable) • Knowledge of the wider martech ecosystem (desirable) • General understanding of digital marketing principles and customer engagement strategies (desirable) • Experience partnering with Marketing or Marketing Operations teams in a consultative capacity (desirable) • Awareness of evolving Marketing Cloud and customer engagement best practices and industry trends (desirable)

🏖️ Benefits

• Competitive salary with bonus opportunities • Flexible work schedules • Comprehensive health and wellness benefits • Flexible time off plans • Career growth through development programs • Collaborative, innovative culture • Equal Opportunity Employer • Drug-Free Workplace