Manager, PACE Marketing

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🕒 July 20

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Logo of ExactCare

ExactCare

501 - 1000 employees

Founded 2009

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Private Equity Round on 2016-03

Healthcare • Healthcare Insurance • Pharmaceuticals

ExactCare is a leading pharmacy care management provider that specializes in medication management for individuals with complex, chronic medical needs. With operations in all 50 states and Washington, D. C. , ExactCare supports more than 100,000 people nationwide, helping them manage their medications in assisted living, long-term care facilities, and at home. Partnering with healthcare organizations, ExactCare aims to improve clinical outcomes by ensuring better medication adherence, reducing readmissions, and lowering overall healthcare costs.

📋 Description

• Serve as the primary marketing lead supporting PACE growth initiatives and ensure consistent market presence • Translate enterprise marketing strategy into PACE-specific campaigns and activation plans • Identify and close execution gaps to ensure initiatives move from idea to activation • Maintain alignment across Growth, Account Management, and Clinical teams • Develop and manage a PACE-specific content roadmap aligned to growth priorities • Lead creation of high-impact content such as case studies, thought leadership, and sales enablement materials • Ensure consistent brand voice and positioning across all PACE-facing materials • Partner with internal SMEs to translate clinical and operational expertise into market-facing content • Set and monitor social media KPIs, including engagement quality, follower growth among target personas, click-through rates, amplification, and contribution to inbound traffic and pipeline. • Partner with Account Management to support client engagement and retention initiatives • Provide tailored communications, presentations, and campaign support for accounts • Deliver rapid-turn marketing support for field-driven needs

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, analytics, or a related field. • 5+ years of experience in digital marketing, growth marketing, marketing automation, or CRM-driven campaign management. • Certifications in Salesforce, Pardot, ABM platforms, Google Ads, or analytics tools preferred. • Strong proficiency with marketing automation systems, CRM workflows, digital analytics, and lifecycle marketing models. • Demonstrated expertise in SEO, GEO, SEM, paid search, and website optimization. • Proficiency with content management solution (CMS) platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics) • Strong written and verbal communication skills with the ability to translate technical insights into actionable recommendations. • Ability to manage team members, external vendors, or agency partners. • Detail-oriented with strong organizational and project-management skills. • Analytical mindset with the ability to interpret complex data and present insights clearly. • Innovative, proactive, and adaptable to a fast-paced environment.

🏖️ Benefits

• medical/dental/vision • flexible spending • company-paid life insurance • short-term disability • voluntary benefits • 401(k) • Paid Time Off • paid holidays

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