Senior Manager, Retail Marketing

🕒 July 14

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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F11

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📣 Marketing

☁️ SaaS

🛒 Retail

💰 $4.9M Debt Financing - Factor Eleven on 2022-03

Marketing • SaaS • Retail

F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.

📋 Description

• Support the execution of retail media, partner marketing, and omnichannel activation initiatives in day-to-day client and business activities. • Track, analyze, and interpret KPIs, budgets, and performance trends to inform optimization decisions and commercial recommendations. • Prepare performance analyses and inputs for business cases for internal and client-facing discussions. • Translate customer strategy and retail priorities into actionable activation measures, with a focus on retail media, drive-to-store, and omnichannel offerings. • Support the development and rollout of monetization and partner marketing approaches across existing retail setups. • Contribute to rollout planning and performance optimization by providing data-driven recommendations and structured analysis. • Participate in retail media and activation-related meetings and support the preparation of clear, relevant decision-making materials. • Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking. • Build a strong understanding of retailer and manufacturer needs, commercial drivers, and ecosystem dynamics to contextualize analyses and recommendations. • Support the migration of traditional offline and print activities into digital and omnichannel retail offerings.

🎯 Requirements

• 3–5 years of experience in consulting, ideally combined with relevant operational exposure, or 5–8 years of experience in commercially focused brick-and-mortar retail, FMCG, or related roles. • Good understanding of brick-and-mortar retailer and manufacturer ecosystems, including how commercial and activation goals are aligned. • Initial experience in drive-to-store, omnichannel activation, or commercially focused marketing topics. • Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations. • Initial experience supporting commercial growth topics, activation strategies, or partner marketing initiatives. • Ability to work in a structured and detail-oriented way in a fast-paced environment. • Strong stakeholder management and collaboration skills. • Clear and structured communication, including the ability to explain analytical and commercial topics simply. • High ownership of assigned topics and a proactive, hands-on mindset. • Interest in improving ways of working, including through automation and AI. • Fluency in German and English. • Retail media experience and partner marketing/monetization understanding are a strong plus. • Hands-on exposure to retail media setups in a brick-and-mortar retail environment, at a retailer, retail media network, media company, or a similar organization.

🏖️ Benefits

• Health insurance • Flexible working arrangements • Professional development