Brand Activation Manager – Events, Trade & Cultural Channels

🕒 October 1

🇩🇪 Germany – Remote

💵 €50k - €60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Fairment

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🍽️ Food & Beverage

🏥 Healthcare

🧘 Wellness

Food & Beverage • Healthcare • Wellness

Fairment is a company dedicated to promoting natural health through the development of fermentation and DIY kits, aiming to provide people with the best tools for a healthy gut. Founded in 2015, Fairment has evolved to offer innovative spore-based probiotic solutions, enzyme formulations, and gut health programs designed to enhance wellbeing from within. Their product range includes SuperMikroben, Kombucha kits, and various fermentation cultures, emphasizing natural ingredients and biodegradability. The company is committed to quality and efficacy, regularly testing their products for purity and safety.

📋 Description

• Develop the offline brand activation roadmap for Germany • Align with senior management on venues and activation areas • Own activations from briefing, concept development, and production through on-site execution and subsequent evaluation • Select and develop out-of-home and cultural channels through to listing • Coordinate internal teams, agencies, service providers, event organizers, promoters, and retail partners • Create briefs, timelines, and responsibility matrices • Plan and manage activation budgets • Define KPIs and assess the resulting business value and ROI • Develop playbooks based on successful activations

🎯 Requirements

• Experience in brand activation, experiential, event, field, or trade marketing, sponsorship, or a comparable environment, on the brand or agency side • Experience managing projects that require close coordination between internal teams and external partners • Ability to manage multiple workstreams, deadlines, service providers, and stakeholders simultaneously • Knowledge of budgets, KPIs, performance reviews, and ROI analysis • Experience managing the process from research through to listing, both digitally and on site • Strong understanding of culture, consumers, events, retail, and lifestyle trends in Germany • Confident communication skills in German and strong communication skills in English • Willingness to travel regularly throughout Germany, including on weekends • Hands-on and solution-oriented approach

🏖️ Benefits

• Flexible work from anywhere, with a maximum time difference of three hours from Berlin • €500 home office budget upon joining • Professional development and training • Two offsites per year • Team events • Deutschlandticket • Urban Sports Club membership • 30 days of vacation • Competitive salary

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