Director, Performance Creative Strategy – Casino

Job not on LinkedIn

🔥 22 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

🎨 Creative Strategist

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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Fanatics Betting & Gaming

WebsiteAll Job Openings

- employees

🎲 Gambling

⚽ Sports

👥 B2C

Gambling • Sports • B2C

Fanatics Betting & Gaming is a consumer-facing U. S. sports betting and online casino operator (branded as Fanatics Sports & Casino / Fanatics Sportsbook / Fanatics Casino) that offers sportsbook betting, online casino games, event contract trading (Fanatics Markets), and a unified loyalty currency called FanCash. It provides mobile apps and web experiences, state-by-state availability across many U. S. jurisdictions, promotional offers, partnerships with sports teams, and responsible-gaming tools and disclosures. Morton St. Trading Investments, LLC handles the event-contract trading side and is CFTC-registered.

📋 Description

• Define strategic priorities, audience opportunities and the learning agenda for Fanatics Casino performance creative • Uncover player insights, hooks and angles and translate them into briefs for the internal creative team • Track performance to understand what works and why across acquisition, engagement and retention • Own Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle • Build and evolve the Casino creative variation framework • Translate business objectives and player insight into creative briefs, scripts, hook variations and iteration briefs • Own the Casino testing agenda and define monthly tests and success measures • Drive high-velocity testing across hooks, openers, formats, offers and creators • Partner with Media and Analytics to track performance, identify winners and fatigue, and apply learnings • Write test readouts and maintain a library of effective Casino creative • Define performance territories, audience tensions and messaging opportunities • Embed performance requirements into brand and full-funnel campaign briefs • Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions • Source player insight, competitor ad libraries, creator content and platform trends • Lead performance strategy and creative insight sessions and contribute to creative brainstorms • Present performance learnings and recommendations in GTM forums and monthly reviews • Lead, mentor and develop one Associate, Performance Creative • Collaborate with Producer, Casino Creative Studio, Integrated Marketing, Brand, Media, Analytics, CRM, Legal, Compliance, Creative Operations and affiliates teams

🎯 Requirements

• 8+ years of experience in creative strategy, performance creative or brand strategy • 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business • Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it • Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats • Proven track record building and running creative testing programs at volume • Strong analytical skills, with ability to read performance data, size results and translate them into clear recommendations • Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to an executive readout • Experience influencing brand and integrated campaigns across matrixed teams without direct ownership • Experience managing and developing direct reports • Willingness to travel occasionally for team meetings and Fanatics events

🏖️ Benefits

• In-person interview and onboarding components may be included depending on the role and location • Launching into Better: LIVE multi-day cultural immersion in New York City for full-time, non-seasonal hires • Fanatics benefits information provided at https://benefitsatfanatics.com/

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