Demand Gen Marketer

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🔥 21 hours ago

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Feathery

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🤖 Artificial Intelligence

💳 Fintech

🛡️ Insurance

🔥 Funding within the last year

💰 Series unknown on 2025-11

Artificial Intelligence • Fintech • Insurance

Feathery is an AI-first workflow and document automation platform for regulated financial services. It provides a visual form and workflow builder, document templates and e-signatures, document and meeting/audio intelligence for high-accuracy data extraction, collaborative workflows and a white-label editor. Feathery’s AI assistant (Robin) generates and deploys workflows from plain-language prompts, runs decisioning and surfaces insights, and connects to 150+ industry integrations. The product is purpose-built for wealth management, insurance carriers, and brokers to automate onboarding, underwriting/submission intake, proposal and policy generation, claims processing, and other regulated workflows while meeting SOC 2 and HIPAA compliance requirements.

📋 Description

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships • Build programs that generate qualified pipeline across target accounts in insurance and wealth management • Translate product positioning into high-performing campaigns and messaging • Own campaign calendars and align them with product launches and GTM priorities • Drive inbound and outbound pipeline through creative and data-driven initiatives • Partner with SDRs and AEs on account-based and outbound strategies • Optimize conversion from awareness through pipeline to revenue • Manage and improve lead generation, routing, and nurturing processes • Test new channels, audiences, and messaging • Analyze campaign performance and optimize based on data and insights • Identify scalable growth opportunities across paid, organic, and event channels • Build dashboards and reporting to track pipeline contribution and ROI • Partner with Product Marketing on messaging, positioning, and campaign strategy • Work with Sales to support pipeline goals and target accounts • Collaborate with leadership on go-to-market priorities and growth initiatives • Support product launches with integrated demand generation programs

🎯 Requirements

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS • Proven track record of driving pipeline and revenue through marketing programs • Strong understanding of multi-channel marketing, including paid, outbound, content, and events • Data-driven mindset with experience analyzing and optimizing campaign performance • Ability to operate strategically and tactically in a fast-paced environment • Strong collaboration skills across marketing, sales, and product teams • Comfortable experimenting, iterating quickly, and learning from results • Experience in financial services, insurance, or other regulated industries • Familiarity with account-based marketing strategies • Experience working closely with SDR teams and outbound motions • Experience with marketing automation and CRM tools such as HubSpot and Salesforce • Background in high-growth B2B SaaS environments

🏖️ Benefits

• Competitive compensation and equity • HRA health plan • Unlimited PTO • Retirement: 401(k) plan • A supportive, low-ego team that values ownership and growth • Company offsites to connect and recharge