Senior Integrated Campaign Manager

🕒 September 2

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

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Logo of Feedzai

Feedzai

501 - 1000 employees

Founded 2011

💳 Fintech

🔒 Cybersecurity

🤖 Artificial Intelligence

Fintech • Cybersecurity • Artificial Intelligence

Feedzai is a leading cloud platform that specializes in managing financial risk by combating fraud and financial crimes using advanced machine learning technology. The company analyzes trillions of dollars in transactions each year to protect major corporations from fraud and money laundering. With a diverse range of roles across the globe and a commitment to employee well-being and development, Feedzai fosters a culture of learning and innovation in the financial technology sector.

📋 Description

• Design and lead multi-channel, full-funnel campaigns tied to Feedzai’s strategic GTM motions and growth priorities • Translate business priorities into clear campaign goals, audiences, messaging, buyer journeys, routes to market and success metrics • Orchestrate teams across Product Marketing, Digital, Content, Comms, Creative, Regional Marketing, Partner Marketing, ADRs and Sales to deliver against one integrated campaign strategy • Identify critical gaps in audience, market intelligence, positioning, product readiness or sales follow-up and work with stakeholders to resolve them • Partner with Product Marketing to translate positioning, buyer insights and product priorities into differentiated full-funnel messaging • Monitor campaign, lead and pipeline performance and optimize messaging, targeting, channels and follow-up • Build campaign enablement for Sales and ADR teams, including messaging, content and outreach guidance • Lead campaign reviews and communicate performance, learnings, risks, recommendations and next steps • Manage multiple complex campaigns simultaneously, bringing structure, accountability and momentum • Complete onboarding, training, virtual or onsite shadowing depending on work location, and begin collaborating on active projects

🎯 Requirements

• 8–10+ years of B2B marketing experience, with significant experience leading integrated or demand generation campaigns in SaaS, fintech or enterprise technology • Proven ability to translate business priorities into clear, measurable full-funnel campaign strategies that drive pipeline and revenue impact • Deep understanding of B2B marketing fundamentals, including audience segmentation, ICPs, positioning, buyer journeys, demand generation and pipeline acceleration • Exceptional cross-functional leadership and stakeholder management skills, with the ability to build alignment and drive execution across teams you do not directly manage • Strong project and program management skills, with the ability to juggle multiple complex initiatives, teams and deadlines • Strong executive presence and communication skills, with the confidence to clearly articulate strategy, recommendations and performance to senior leaders • A data-driven mindset, comfortable analyzing campaign and pipeline performance and translating insights into action • Strong marketing judgment, with the ability to identify missing inputs, ask the right questions and keep work moving forward • A self-starter with a bias for action who thrives in high-pressure environments where priorities can change and complete information may not always be available • Experience in B2B SaaS, fintech, fraud, financial crime, payments, banking technology or enterprise financial services strongly preferred

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