SEM Campaign Manager

Job not on LinkedIn

🕒 May 12

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Forbes

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

👥 B2C

💰 $200M Corporate Round on 2022-02

Media • Finance • B2C

Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

📋 Description

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. • Generate innovative ideas to challenge and reshape existing best practices. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

🎯 Requirements

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies • Experience managing large-scale PPC accounts • Strong analytical skills and proficiency in data analysis tools • Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools • Experience using external competitive research tools such as SEMrush, Adthena, or similar • Highly motivated with a proven track record of exceeding expectations • Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally • Enjoys working in a collaborative team environment and supporting the business in achieving goals • Proficient in Excel. • Bachelor’s Degree is required.

🏖️ Benefits

• Equal employment opportunities for all employees and applicants • Prohibits discrimination and harassment of any type • Equal consideration for terms and conditions of employment