Senior SEM Specialist

🔥 2 hours ago

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage, and optimize paid search campaigns • Support the SEM team with analyses and reporting • Ensure campaigns deliver positive ROI and achieve desired results • Manage multiple paid search accounts across existing and new categories • Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics • Create large keyword lists and implement creative copy suggestions • Define campaign budgets and align campaign goals with best-practice principles • Recommend and execute strategies for keyword, targeting, campaign structure, DSA, and Pmax opportunities • Monitor search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data, Product, and other business stakeholders • Report to the SEM Manager

🎯 Requirements

• 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads • Proficiency in MS Excel and data manipulation • Strong analytical skills • Proven ability to achieve targets, results, ROI, and revenue impact • Detailed knowledge of PPC best approaches, principles, and standards • Understanding of PPC within broader digital marketing • Proficiency in managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience using SEMrush and Google Search Console to analyze and audit performance • Proven experience using smart bidding strategies including tROAS, tCPA, maximize conversions, and maximize conversion value • Ability to think creatively and strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Excellent attention to detail and ability to multitask under tight deadlines • Strong relationship-building skills • Google/Bing Ads certification is a plus