Senior Consultant – Marketing Analytics

🕒 October 13

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Fractal

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

🏥 Healthcare

📦 Logistics

Marketing • Healthcare • Logistics

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal's vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world's most admired companies. With specializations in marketing analytics, advanced analytics, predictive analytics, and customer analytics, Fractal offers multiple AI-driven solutions including Crux Intelligence, Eugenie. ai, Asper. ai, and Senseforth. ai. The company's workforce exceeds 4000 employees across global locations, providing innovative services that cater to diverse industries, and has received accolades for workplace culture and analytics expertise.

📋 Description

• Analyze and optimize ROI of marketing campaigns across channels • Analyze user app data to identify whales in the AdMob ecosystem and recommend retention and revenue-increasing strategies for app partners • Collaborate with leaders and senior paid-media analysts on AdMob strategies and analyses focused on increasing revenue from prime customers • Define measurement gaps and minimum viable measurement approaches • Translate high-level business priorities into structured analytical roadmaps • Monitor and evaluate campaign activations, revenue generation, and overall campaign performance • Conduct deep-dive analysis on social media campaigns and performance metrics • Build insights and actionable recommendations to improve marketing effectiveness and efficiency • Leverage data to support strategic decision-making

🎯 Requirements

• Strong background in Marketing Analytics / Decision Science (mandatory) • Funnel and cohort analysis ability, including unmanaged and managed setup funnels, survival rate benchmarks, and retention tenure tracking baselines • Campaign attribution and reporting experience, including tracking mechanisms for lifecycle marketing campaigns • Strong understanding of partner lifetime value, publisher churn reduction, revenue impact analysis, captured revenue, and time-to-live • Hands-on experience with Marketing Mix Modeling (MMM) • Hands-on experience with Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA) • Experience with funnel analytics and campaign analytics • ROI analysis across marketing and social media channels • Data extraction and infrastructure proficiency with large-scale product data tables and complex data environments • Proficiency setting up agenting workflows using clients' first-party agenting tools • Proficiency in SQL • Advanced Excel skills • Understanding of correlation, regression, forecasting, and segmentation • Experience with AdMob and AdSense • Ability to collaborate cross-functionally with product analysts and engineers • Excellent communication and stakeholder management skills • Ability to work independently in a remote, fast-paced environment • Proven experience working on data-driven marketing strategies • Ability to translate complex data into clear business insights

🏖️ Benefits

• Discretionary bonus eligibility • Health insurance • Dental insurance • Vision insurance • Life insurance • Disability plans • Benefits eligibility on the first day of employment • 401(k) Plan after 30 days of employment • 11 paid holidays • 12 weeks of Parental Leave • "Free time" PTO policy allowing flexibility for sick time or vacation