Product Marketing Manager

🕒 May 12

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Freshpaint

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • Marketing • SaaS

Freshpaint is a healthcare privacy platform that empowers healthcare companies to leverage advanced marketing tools while remaining compliant with privacy regulations such as HIPAA. The platform replaces unsafe tracking technologies with a Business Associate Agreement (BAA) protected system to ensure that sensitive data is not shared with non-compliant tools. Freshpaint offers features that block sensitive data by default, secure server-side connections, and provide a complete anonymous view of the customer journey. This solution is designed to assist healthcare marketers in achieving high performance marketing without compromising patient privacy.

📋 Description

• Develop and own clear, differentiated positioning and messaging for key products and use cases • Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption • Partner with Product across the full lifecycle to shape roadmap, positioning, and launch strategy • Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV • Identify and address recurring objections and friction points in the sales process through ongoing enablement • Partner with Marketing on campaigns, content, and storytelling that reinforce our product narrative and generate demand • Gather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategy • Track performance of launches, messaging, and enablement efforts and continuously iterate based on results • Drive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective execution

🎯 Requirements

• 5+ years of experience in B2B SaaS product marketing • Proven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyers • Experience leading product launches that drive measurable business impact, including pipeline and adoption • Demonstrated success building sales enablement that improves win rates, deal velocity, or ACV • Strong ability to simplify complex technical concepts into clear, compelling narratives • Experience working cross-functionally with Product, Sales, and Marketing in a fast-paced environment • High ownership mindset with a bias toward action and comfort operating in ambiguity • Analytical and outcome-oriented, with a focus on measuring impact and iterating based on results • Strong cross-functional collaboration skills and a reputation as a trusted, go-to partner for PMs, sellers, and marketers. • Excellent written and verbal communication skills

🏖️ Benefits

• Competitive pay + generous equity (10-year exercise window) • Fully remote (U.S. only) with a $150/month coworking stipend • Half-day Fridays, every Friday • 16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave) • Unlimited PTO with a *required* 2-week minimum • Top-tier health, dental & vision (100% covered for you, 80% for dependents) • 2 “Treat Yourself” days a year—$100 and a day off, just because • Intentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per year