Global Field Marketing Manager

Job not on LinkedIn

🔥 8 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GitBook

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

⚡ Productivity

💰 Seed Round on 2016-07

B2B • Productivity

GitBook is a company that provides a powerful documentation platform designed for technical teams to manage their knowledge effectively. The tool integrates seamlessly with popular platforms such as Slack, GitHub, and VS Code, allowing teams to effortlessly create, maintain, and improve their documentation. With AI-powered search and insights, it serves as a single source of truth for technical knowledge, simplifying the often challenging task of writing and maintaining documentation.

📋 Description

• Own the global event calendar, selecting industry tradeshows and conferences and managing sponsorship negotiation, booths, staffing, messaging, budgets, and on-site execution • Design and execute conference side-events including curated dinners, executive roundtables, breakfast briefings, and happy hours • Create and run GitBook-owned events such as roadshows, customer summits, docs-focused meetups, and launch events • Experiment with community activation through hackathons, docs sprints, and community events with DevRel • Own online events including webinars, virtual roundtables, and livestreams • Build GitBook’s event tiering model covering spend bands, staffing, pre-event and post-event motions, and tier criteria • Develop event measurement for cost per opportunity, event-sourced and event-influenced pipeline, target-account attendance, and closed-won conversion • Build sales follow-up processes, including target lists, event briefings, SLAs, and badge-scan follow-up • Partner with Sales and Marketing on account selection, buying-committee mapping, and account-based marketing plays • Deliver a tiered event calendar, CRM measurement model, and agreed sales follow-up motion within the first 90 days • Report on pipeline, cost per opportunity, target-account penetration, and follow-up speed

🎯 Requirements

• 7–10 years in B2B SaaS marketing, including meaningful experience in field marketing, event marketing, or integrated demand generation • Experience running international programs, including and especially in the USA • ROI mindset focused on opportunities and cost per opportunity • Experience defending event budgets with numbers and discontinuing underperforming events • Ability to negotiate sponsorship contracts, manage booth logistics, write invitation emails, and build a HubSpot dashboard or report (or coordinate its creation) • Sales credibility and ability to answer pipeline and event-spend questions • Opinions about what makes an event worth attending • Comfort marketing to technical audiences, especially engineers and developer leaders • Ownership mindset; able to define processes, identify problems early, and work independently • Willingness to travel as required

🏖️ Benefits

• Some travel is expected, roughly a week or two a quarter, with a potential for a week a month in the conference season peak • Opportunity to shape GitBook’s product, craft, and culture • Potential for the function to grow in scope, budget, and eventually headcount