Senior Regional Marketing Manager – EMEA

🕒 April 24

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

💰 Secondary Market on 2020-11

Artificial Intelligence • Enterprise • SaaS

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals. • Develop and run field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth. • Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change. • Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group. • Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes. • Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams. • Work with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA. • Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required.

🎯 Requirements

• Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams. • Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail. • Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns. • A data-driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy. • Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly. • Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates. • Ability to work in a fast-moving environment with many stakeholders, work self-directed with minimal supervision, and build trust across teams. • Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross-functional coordination. • Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle.

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental leave • Home office support