Marketing Lead

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🕒 May 12

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Goldsky

WebsiteLinkedInAll Job Openings

1 - 10 employees

₿ Crypto

🌐 Web 3

🔌 API

Crypto • Web 3 • API

Goldsky is a company that specializes in providing data solutions for crypto businesses, offering tools that facilitate real-time data streaming and indexing. Their products, such as Subgraphs and Mirror, empower developers to quickly build Web3 applications by providing seamless access to live blockchain data. Goldsky is renowned for its capability to handle large volumes of data efficiently, ensuring low-latency and reliable data delivery, crucial for applications requiring immediate data access. Clients such as Polymarket and POAP benefit from Goldsky's infrastructure, which offers intelligent API handling, global data synchronicity, and redundant systems to ensure uptime and data integrity.

📋 Description

• Own marketing execution across product marketing, content, demand generation, lifecycle, and events. You’ll wear multiple hats early and grow the surface area you own as the team expands. • Translate the product into a fintech story. Take Goldsky’s products (Mirror, Subgraphs, Turbo, Edge & Compose) and turn them into messaging frameworks, sales collateral, one-pagers, and narratives that fintech product leaders and engineers immediately understand. • Run launches end to end. Coordinate with product, engineering, and design to bring new capabilities to market with cohesive launch motions: site updates, content, social, partner co-marketing, customer quotes, and pipeline activation. • Build the content engine. Write or commission technical posts, customer stories, point-of-view pieces on stablecoin adoption, and category-shaping thought leadership. Set the editorial calendar and own quality. • Run demand programs. Operate paid, organic, ABM, and partner channels to generate pipeline for the sales team. Measure what works, kill what doesn’t, double down on the rest. • Own events. Plan Goldsky’s presence at fintech, stablecoin, and developer events: sponsorships, dinners, side events, and the field engine around them. • Manage agencies, freelancers, and vendors for design, content, paid media, and PR as needed. Get great work out of small budgets.

🎯 Requirements

• You have around 5 to 8 years of B2B marketing experience, ideally with time at an infrastructure, fintech, payments, or developer-tools company. You’ve shipped campaigns, owned channels, and operated as a generalist. • You’re a strong writer. You can produce a customer story, a launch blog, a sales one-pager, and a sharp piece of social copy without needing a heavy editorial layer above you. • You’re comfortable with technical products. You don’t need to be an engineer, but you can understand how stablecoins, payments rails, real-time data, and operational workflows fit together, and explain it back simply. • You operate fast and finish things. You’d rather ship a clean V1 this week than a perfect V3 next month. • You’re measurement-oriented. You set up the dashboards yourself if you have to. You’re comfortable working with sales and ops to understand what actually drove pipeline. • You’re excited to work in a small, fast team and grow with it. You’re comfortable being one of the first marketers in a company that is repositioning into a much bigger market.

🏖️ Benefits

• Health Insurance - Employer-paid medical, dental, and vision plans for you and your family. • Retirement - 401(k) plan through Vestwell. • Flexible Time Off - Take time to recharge as you need it. We’re serious. • Self Care Days - Every other Friday we have off. These days reflect our work philosophy: nine days at 110%, followed by one day to recharge. • Home Office Stipend - $2,000 to create your dream office. • New MacBook - We set you up with the best hardware, with a refresh every two years. • Wellness Stipend - $100/mo for whatever helps you stay healthy. • Connectivity Stipend - $75/mo to cover your phone or internet bill. • Semi-Annual Travel - We meet up twice per year for company on-sites and retreats around the globe.