Senior Games Brand Manager

🕒 July 23

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Goliath

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏭 Manufacturing

🎮 Gaming

Manufacturing • Gaming

Goliath is a family-owned global toy and game company, founded in 1980, with a mission to bring fun to every household. Operating globally with offices in key locations, Goliath creates, manufactures, and distributes a diverse range of toys, games, and puzzles that encourage creativity and learning. Notable brands include The Floor is Lava, Wahu, NexCube, and Pop the Pig. Through strategic acquisitions, Goliath has expanded its portfolio and presence in over 100 countries, ensuring a unique blend of fun, learning, and adventure in its products.

📋 Description

• Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands. • Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication. • Conduct regular category & competitive research at key retailers to ensure strong brand positioning. • Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information. • Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process. • Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands. • Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full. • Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials. • Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy. • Provide a weekly POS summary for the marketing team to review sell-through performance.

🎯 Requirements

• Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective. • Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables. • Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments. • Must be comfortable presenting with confidence to external partners, including retail buyers. • Attention to detail & ability to stay organized. • Ability to read, analyze & utilize POS & NPD.

🏖️ Benefits

• Market-conform salary and compensation package • A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household • Employee discount on Goliath products • Room to grow within a global, family-owned company