Shopper Marketing Manager

🕒 June 2

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $95k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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GoMacro

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

🛍️ eCommerce

🧘 Wellness

🛒 Retail

eCommerce • Wellness • Retail

GoMacro is a company specializing in the production and sale of plant-based nutrition bars, known as MacroBars. Their products are 100% organic, vegan, gluten-free, kosher, and non-GMO, emphasizing sustainable and responsible sourcing and packaging. Founded as a mother-daughter-owned business, GoMacro is committed to environmental sustainability and is powered by 100% renewable energy. In addition to dietary certifications, GoMacro bars cater to various dietary needs such as low FODMAP and soy-free options. The company is dedicated to making a positive impact both on consumers’ health and the planet.

📋 Description

• Drive brand growth at the point of purchase by developing and executing retailer-specific marketing programs • Partner closely with Sales, Brand Marketing, and Category Management to deliver compelling, insight-driven programs • Lead annual shopper marketing planning, translating strategic context into clear priorities • Apply shopper insights, category data, and retailer intelligence to shape strategies that influence the path to purchase • Develop and execute integrated in-store and omnichannel programs spanning displays, digital coupons, and promotional toolkits • Own retail media strategy and execution across key platforms (Amazon DSP, Walmart Connect, etc.) • Own and continuously optimize product detail page content strategy across major retailer platforms • Serve as the primary liaison between Sales, Brand Marketing, Category Management, and agency partners

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 4+ years of experience in shopper marketing, eCommerce, or trade marketing • Food/CPG experience strongly preferred • Proficiency with eCommerce and digital shelf platforms (e.g. Amazon Seller/Vendor Central, retailer portals) • Hands-on experience with retail media platforms (e.g. Walmart Connect, Roundel, Kroger Precision Marketing) • Working knowledge of shopper and consumer insights tools such as IRI, SPINS, and/or 84.51° • Strong command of SEO best practices and PDP optimization • Advanced proficiency in Microsoft Excel and PowerPoint • Demonstrated ability to manage complex, multi-stakeholder projects and competing priorities simultaneously

🏖️ Benefits

• medical • dental • vision • retirement • paid time off • wellness-focused benefits