Creator Marketing Manager

🕒 June 25

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GoodPower

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

💼 Consulting

📦 Logistics

⚡ Energy

Consulting • Logistics • Energy

GoodPower is a research-driven strategic communications and campaigning organization that mobilizes public and political support for a renewable, decarbonized economy. It runs programs focused on renewable energy, political engagement, regenerative agriculture, global deployment of low-carbon technologies, and innovation—using its in-house Good Data Lab to develop evidence-based strategies and prototype AI tools to increase impact. GoodPower aims to lower energy costs, create clean jobs, strengthen food systems, and build broad-based political power for the energy transition.

📋 Description

• Manage creators across all phases of content production, from briefing through publication and reporting • Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies • Conduct community building and outreach within our network of creators • Write briefs and script examples to match brand tone of GoodPower-owned entities • Partner with the ads team to boost and repurpose creator content for paid digital distribution • Negotiate usage rights on Creator-produced content for ads • Manage SMS opt-in pathways, keywords and tracking links/processes to measure success • Work with internal and external research teams on RCTs around the Creator Collective program • Collaborate with the campaign team to ensure influencer campaigns are compliant with platform, federal, state and local policies • Analyze creator work through internal Google Looker dashboards and other reporting tools

🎯 Requirements

• 2-3 years of experience managing creators or influencers end-to-end • Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent) • Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations • Detail-oriented by nature • Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance • Experience coordinating with paid media or ads teams to boost and repurpose creator content • Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content • Strong written communication skills • Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records

🏖️ Benefits

• 95% employer-paid medical, dental, and vision insurance • HSA, and FSA plans • 403b retirement savings plan with matching company contributions • Paid vacation • Sick leave • Floating holidays • Volunteer days • 13 paid holidays • Monthly internet and wellness stipend • Paid parental leave • Sabbatical program