Senior Director, Integrated Marketing

🕒 May 15

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $218k - $350k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

⚕️ Healthcare Insurance

💊 Pharmaceuticals

👥 B2C

💰 $100M Private Equity Round on 2020-09

Healthcare Insurance • Pharmaceuticals • B2C

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Manage and mentor a team of marketers to deliver high quality marketing campaigns • Lead go-to-market marketing initiatives for new products • Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth • Partner with cross-functional teams to ensure the delivery of holistic and measurable marketing plans • Develop and oversee processes for seamless delivery of integrated marketing activities • Be a hands-on marketer as needed • Manage day-to-day execution of marketing initiatives

🎯 Requirements

• Bachelor’s degree in Marketing, Business or related field or equivalent experience • 15+ years of experience in integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree) • At least 4+ years in a leadership role • Proven leadership experience with the ability to inspire and motivate cross-functional teams • Excellent communication and interpersonal skills • Proven presentation skills • Strategic thinking and analytical skills with a data-driven approach • Highly organized and detail-oriented • Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies • A consumer-centric customer approach • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) with a company match • Employee Stock Purchase Plan (ESPP) • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness and financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Annual cash bonuses or commission • Annual equity grants for most positions