Senior Growth Engineer

Job not on LinkedIn

🕒 March 23

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🧑‍💻 Full-stack Engineer

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Headlight

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📣 Marketing

📱 Media

🛍️ eCommerce

Marketing • Media • eCommerce

Headlight is a growth marketing agency that supercharges growth outcomes for world‑class consumer brands by combining integrated media buying, creative development, and measurement strategies. They provide end-to-end, full-funnel growth marketing and high-touch, white‑glove services, acting as a senior-led extension of clients’ growth and creative teams to drive sustainable user acquisition, subscriptions, and revenue for consumer tech, mobile apps, and DTC commerce.

📋 Description

• Advise clients and media buying teams on channel event instrumentation requirements and user attribution, such as Meta’s Conversions API (CAPI), Google Enhanced Conversions, TikTok Events API, and other platform-specific integrations. • Validate and architect web and app analytics event pipelines in tools such as Google Tag Manager and Mobile Measurement Partners such as AppsFlyer, Adjust, or Branch. • Design, execute, and analyze matched-market (geo-lift) incrementality tests using tools such as Meta’s GeoLift library and other ML tooling within Jupyter notebooks. • Contribute to and support Marketing Mix Modeling (MMM) initiatives, including data preparation, model interpretation, and client-facing presentation of results. • Write data ingest pipelines and API integrations using Python running on the Google Cloud Platform (GCP). • Create BI dashboards and views using Looker. • Write data pipelines using SQL in Data Build Tool (dbt) on Google BigQuery. • Investigate data discrepancies and troubleshoot pipeline and reporting issues across web, app, and advertising platforms. • Integrate web, app, eCommerce (e.g., Shopify), and CRM (e.g., Salesforce) data with advertising channel audience and conversion APIs (e.g., Facebook CAPI, Google Enhanced Conversions). • Implement custom BI visualizations using HTML/CSS/JS + Vue. • Implement OAuth endpoints, web callbacks, and other API integrations supporting data and reporting integrations in Python.

🎯 Requirements

• 5+ years of experience in a marketing technology role such as marketing engineering, solutions engineering at a marketing technology company, marketing analytics engineering, or a similar position. • Deep, hands-on understanding of marketing attribution on both web and app, including direct experience configuring and working with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, or Kochava. • Strong understanding of incrementality testing via matched-market / geo-lift experimentation, with hands-on experience designing or executing such tests. • Exposure to Marketing Mix Modeling (MMM) concepts, tools, or platforms; ability to support data preparation and interpret model outputs. • A strong understanding of SQL fundamentals and the ability to confidently write analytical queries. • Experience with Python in either a data engineering, web/API development, or data science setting, along with a demonstrated ability to manage and architect Python-based software projects. • Experience with version control management, in particular Git. • A strong working knowledge of web technologies, HTTP cookies, HTML/CSS/JS, browser-to-server communication, and REST APIs. • Comfortable communicating, presenting findings, soliciting requirements, and receiving feedback directly from clients in a proficient manner. • Familiarity with the marketing technology ecosystem, including channel conversion APIs, tag management platforms, analytics SDKs, and the broader landscape of tools used for paid social and search measurement.

🏖️ Benefits

• Competitive salary • Fully remote work environment • Generous PTO • Pays 100% of Health, Vision & Dental Insurance for Canada-based employees • Opportunities to travel • Flexible work hours • Working with a team of marketing nerds striving to find the cutting edge of our trade