Director, Provider Growth Marketing

🕒 October 5

🇺🇸 United States – Remote

💵 $212k - $265k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Headway

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

🛡️ Insurance

💼 Consulting

📦 Logistics

Insurance • Consulting • Logistics

Headway is a platform that connects individuals with mental health providers, helping them find the right fit according to their needs and insurance coverage. By partnering with numerous insurance providers, Headway ensures that users can access mental health care affordably. It offers both in-person and virtual care options, and manages the payment and billing processes for a hassle-free experience. The platform's aim is to simplify the search and access to therapy and psychiatric support for users, allowing them to focus on their mental health without the administrative burdens.

📋 Description

• Drive growth in Headway's provider base and revenue while improving mix and channel metrics to reduce CAC over time • Own and scale the paid, organic, lifecycle, referral, and other channel portfolio • Test new channels, strategies, and campaigns to drive growth • Hire, coach, and manage the channel team • Segment acquisition efforts and shift toward a value-based framework • Reset performance measurement • Partner with Sales, RevOps, Finance, and R&D on growth goals • Report to the Head of Provider Growth and participate in the growth leadership team

🎯 Requirements

• Experience leading a marketing organization with multiple channels (SEM, social, organic, lifecycle, referral, etc.) at a company with an acquisition machine as large or larger than Headway's • Track record of launching impactful new channels, strategies, and rapid experimentation • Fluency in SEM/paid social and organic demand generation • Experience with paid acquisition approaches such as CPA and TRoAS • Ability to develop and evolve performance marketing measurement • Experience hiring, developing, and managing channel managers and individual contributors • Track record collaborating with Finance, R&D, and Sales • Authorized to work in the United States for any employer

🏖️ Benefits

• Equity / meaningful ownership opportunities • Robust health and wellness benefits • Retirement savings • Reasonable accommodations for persons with disabilities

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