Campaign Manager

🕒 October 12

🤠 Texas – Remote

infoinfo

💵 $50 - $55 / hour

⏳ Contract/Temporary

🟠 Senior

🔴 Lead

📈 Performance Marketing

Where this job comes from

Posted on Healthy Gamer's careers page, not through a job board

First seen by Remote Rocketship October 12

Still open on Healthy Gamer's site. Checked 3 hours ago.

Logo of Healthy Gamer

Healthy Gamer

1 - 10 employees

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Healthy Gamer is a mental health platform initiated by Dr. Alok Kanojia, aimed at providing accessible and effective mental health resources specifically designed for gamers and the digital generation. The company offers various coaching programs, educational content, and community support to address mental health challenges such as anxiety, depression, and the impacts of excessive screen time. By focusing on both individuals and families, Healthy Gamer seeks to foster healthier relationships with technology while promoting wellbeing and community building.

📋 Description

• Oversee go-to-market execution of Memberships or Coaching campaigns using performance data • Partner with product managers to plan, produce, and launch campaigns across web, email, social, and other channels • Write creative briefs covering goals, audience, messaging, channels, timeline, and success metrics • Collaborate with product managers and the Content team on in-video and web CTAs to increase traffic and conversions • Explore opportunities beyond organic playbooks and lead paid search campaigns and ads • Conduct data-informed post-campaign reviews and apply lessons to future product launches • Execute the marketing plan for Coaching or Memberships to grow traffic and conversions • Help scale marketing to support B2B opportunities • Support lead capture through SEO-informed landing pages, UTMs, CTAs, forms, and campaign-related projects • Craft copy for web pages, CTAs, email, and social media • Coordinate with social, video, and lifecycle teammates across campaign channels • Track performance, conduct A/B testing, and provide data-backed recommendations on messaging, channels, and priorities • Advise on improving traffic, CTR, and on-page testing to increase CVR • Support newsletters and email journeys including onboarding, activation, nurture, upsell, re-engagement, and renewal • Set segmentation and lead-scoring rules based on behavior, product, and lifecycle stage • Run A/B tests on subject lines, content, send times, and email flows • Maintain CRM hygiene, list health, deliverability, and workflow documentation

🎯 Requirements

• 7+ years in marketing, including hands-on work on product launches or go-to-market campaigns • Experience working with product managers or product teams on launches and feature releases • Strong copywriting for web, email, and social, with a feel for value propositions and audience segments • Hands-on HubSpot experience: email builds, workflows, segmentation, and reporting • Comfort with data: read dashboards and funnel numbers, run A/B tests, and explain results in plain language • Experience with web analytics tools such as GA4, Amplitude, or Metabase • Experience with CMS tools such as Framer • Experience with design tools such as Figma • SEO and GEO strategy, and CRO on landing pages • Organized and self-directed, able to keep launches on track from brief to post-launch review • Experience advising leaders with clear, data-backed recommendations on strategy, messaging, or priorities • Subscription or membership business experience, including acquisition, retention, and LTV • Marketing to Gen Z and millennial audiences • Vendor oversight and management of timelines • Experience with paid ads and social media • Health, wellness, or mental health marketing, including claims and compliance guardrails

🏖️ Benefits

• Real impact through helping people find mental health support • Team that listens and values employee recommendations • Room to grow, including opportunities to help scale marketing and develop B2B opportunities

Apply Now

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