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Content Team Leader

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Logo of hosting.com

hosting.com

501 - 1000 employees

Founded 2003

☁️ SaaS

🤝 B2B

SaaS • B2B

hosting. com is a web hosting provider offering shared hosting, managed and unmanaged VPS, dedicated servers, WordPress-optimized and WooCommerce hosting, reseller plans, domains, SSL certificates, email hosting, and an AI sitebuilder. The company highlights speed, security, 24/7 human support, free migrations, modern infrastructure (AMD EPYC, NVMe, Anycast DNS), and services for individuals, agencies, and enterprises worldwide.

📋 Description

• Lead the development and delivery of content across hosting.com and own day-to-day content production, editorial standards and the knowledge base • Translate the organic marketing content strategy into editorial plans, production roadmaps and content priorities • Oversee creation, editing, publishing and optimisation across websites, landing pages, product pages, campaigns, guides, email journeys and other channels • Manage the content calendar and production pipeline, balancing new content with review, consolidation and improvement of existing content • Identify content gaps across the customer journey and develop plans to address them • Own the customer knowledge base, product documentation, tutorials, guides and educational content • Collaborate with Product, Customer, Support, SEO, Brand, regional teams and technical subject experts • Establish ownership, review cycles and quality standards for knowledge base articles, documentation and educational content • Set and uphold editorial standards for tone of voice, accuracy, accessibility and brand alignment • Develop briefing, editing, approval and publishing processes supporting consistent quality at scale • Ensure human judgement, subject expertise and fact-checking remain central, including when AI tools are used • Work with the SEO Lead to optimise content for traditional search, AI-powered discovery and customer usability • Embed SEO and content requirements into product launches and website changes • Track search visibility, engagement, usage, customer feedback, support demand and activation outcomes • Use performance data, testing and experimentation to improve content quality, organic journeys and conversion • Identify underperforming content and improve, consolidate or remove it • Report content performance, opportunities and risks to the Head of Organic Marketing and senior stakeholders • Manage, develop and inspire the content team • Set expectations, provide feedback, support professional development and build a culture of editorial excellence and continuous improvement • Develop internal capability and use freelance or agency support where valuable • Assess ways of working and recommend improvements for quality, efficiency and team effectiveness

🎯 Requirements

• Significant experience in content strategy, editorial leadership or content management within a digital, technology, software, ecommerce or subscription business • Strong editorial judgement, with the ability to simplify complex or technical subjects without losing accuracy or customer relevance • Experience owning or contributing to a customer knowledge base, product documentation, digital education content or customer-facing guides • Experience working with Product, Customer and Support teams to translate technical knowledge into clear and accessible customer guidance • Understanding of how content supports organic search performance, AI-powered discovery and customer acquisition • Experience managing and developing a team of writers, editors or content specialists • Practical understanding of how AI tools can support content research, production and optimisation, alongside appropriate quality controls • Experience setting and maintaining editorial standards, briefing processes and review workflows • Experience using analytics, search data and customer insight to prioritise and improve content • Experience working in or alongside a hosting, domains, website technology, cloud services or related technology sector would be beneficial but is not essential • Strong editorial judgement and attention to quality • Ability to make complex or technical subjects accessible and practical for a non-technical audience • Clear commercial thinking, connecting content activity to customer and business outcomes • Strong customer and audience orientation • Ability to manage a production pipeline and balance competing priorities effectively • Confident use of performance data and customer insight to inform decisions • Strong stakeholder management and influencing skills across technical and non-technical teams • Excellent written and verbal communication • Pragmatic decision making and effective prioritisation • Ability to challenge low-value activity and focus the team on meaningful outcomes • Ability to balance content quality with production efficiency and commercial pace

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