Sales Director

🕒 October 15

🇩🇪 Germany – Remote

💵 €100k - €115k / year

⏰ Full Time

🔴 Lead

🤑 Sales

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HowGood

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $12.5M Series B on 2022-05

Consulting • Healthcare • Logistics

HowGood is an independent research company and SaaS data platform specializing in food product sustainability. With the world's largest database of over 90,000 on-farm emissions factors, HowGood assists leading brands, retailers, suppliers, and restaurants in measuring, managing, and communicating their environmental and social impacts. The company offers solutions for carbon accounting, product footprinting, and sustainability claims, helping clients automate their processes to achieve net-zero goals. By providing tools for comprehensive GHG emissions reporting and product development, HowGood enables clients in the food industry to enhance their sustainability strategies and meet regulatory requirements.

📋 Description

• Define and execute the European go-to-market plan, including target accounts, segment prioritization, and territory planning across CPG, retail, ingredient supplier, and food service sectors • Research, prospect, and generate high-quality enterprise opportunities • Maintain accurate pipeline data and forecasts in the CRM • Run executive-level presentations and consultative discussions demonstrating Latis value through sales lift, carbon emission reduction, and progress toward ESG goals • Close $100k+ SaaS agreements against an annual quota • Partner with Marketing, Customer Success, Product, and Research on messaging, onboarding handoffs, and account expansion • Track European market trends and regulatory developments such as CSRD • Relay client feedback to inform the product roadmap • Represent HowGood at industry events, conferences, and client meetings across Europe • Lead the growth of Latis, HowGood's sustainability intelligence platform, across Europe

🎯 Requirements

• At least 7 years in B2B SaaS sales • Proven track record of consistently meeting or exceeding quota • Experience closing $100k+ enterprise deals • Recent experience selling to CPG, retail, ingredient supplier, or food service clients in Europe • Strong understanding of or professional background in agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG goals • Experience building territory plans and forecasting accurately • Experience navigating complex, multi-stakeholder enterprise procurement processes • Exceptional written and verbal communication skills in English • Comfort working in a lean, mission-driven, remote team across time zones

🏖️ Benefits

• Variable commission • Car allowance inclusive of salary • Opportunity to drive measurable environmental impact at a company with a clear mission

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