Senior Director of Product Marketing

🕒 July 9

🌐 United States, Spain, +1 more countries – Remote

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💵 $200k - $220k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 19%

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Logo of Veriff

Veriff

501 - 1000 employees

Founded 2015

🔐 Security

📋 Compliance

💸 Finance

💰 $100M Series C on 2022-01

Security • Compliance • Finance

Veriff is a company that specializes in identity verification services. They provide technology to help businesses verify the identities of their users online, ensuring compliance, security, and trust. Their services are essential for industries where secure and reliable user identification is needed, such as finance, banking, and online marketplaces. Veriff's innovative solutions help prevent fraud and enhance user experience through seamless identity verification processes.

📋 Description

• Lead Veriff's repositioning and define positioning for the company, Veriff Network, and product portfolio • Run product launches end to end within the annual launch cadence and industry event calendar • Equip the sales team with pitch narratives, discovery guides, battlecards, and objection handling • Stay close to enterprise deals, evaluate enablement effectiveness, and improve conversion support • Build competitive and market intelligence and use win/loss insights to improve positioning and product strategy • Partner with Product on pricing, packaging, and roadmap narrative • Partner with Marketing and Communications on campaigns and external storytelling • Develop the product marketing team and shape its growth

🎯 Requirements

• 8+ years in product marketing, including time leading the function or a significant part of it, ideally in technical B2B businesses such as AI, SaaS, identity, fraud, payments, security, or API-first companies • A strong point of view and a track record of acting on it, including pushing differentiated positioning through internal resistance and demonstrating its results • Ability to make ambitious claims that can be proven • Experience personally writing positioning for technical products for technical and business buyers • Proven impact on sales outcomes through enablement that measurably moved conversion, win rates, or deal velocity • Technical curiosity and ability to understand sophisticated AI products • Bias for action and ability to develop people • Familiarity with regulated industries or developer-led go-to-market motions is nice to have

🏖️ Benefits

• Flexibility to work from home • Stock options that ensure your share in our success • Extra recharge days on top of your annual vacation • Extensive medical, dental, and vision insurance • Learning and Development and Health and Sports budget • Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

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