Senior Product Marketing Manager, Core Platform

🕒 July 1

🇺🇸 United States – Remote

💵 $171k - $231.2k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Jane.app

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Jane. app is a comprehensive practice management software designed for healthcare practitioners. Its platform includes features such as online booking, billing, and scheduling, with integrated telehealth capabilities that are HIPAA, PIPEDA, and GDPR compliant. Jane. app also offers customizable charting and reporting tools, payment processing options, and secure data storage solutions for multi-location practices. Additionally, their software is tailored for various types of healthcare clinics, providing an intuitive, web-based interface that improves clinic operations and patient experiences. The system is designed to simplify administrative tasks and enhance the efficiency of running a healthcare practice.

📋 Description

• Own Jane's core platform positioning, messaging architecture, and claims strategy • Manage the platform-level value proposition, communication pillars, metrics, and proof points • Contribute platform value framing, competitive intelligence, and funnel performance data to pricing and packaging decisions • Partner with Product leadership to translate the roadmap into positioning before features ship • Support integrated campaigns, including ongoing "What's New" work • Partner with Product Growth on audience targeting, messaging, and trial funnel motion • Partner with Web and Design on information architecture, website positioning, and experimentation • Shape the customer experience across core touchpoints including demos and high-impact videos • Enable Support and Customer Success teams with platform value messaging • Build talk tracks, competitive responses, and messaging frameworks for frontline teams • Ensure Jane's platform value proposition is consistently communicated across marketing, product, web, trials, sales conversations, and frontline interactions

🎯 Requirements

• 7+ years in Product Marketing or a closely related role • Experience operating at the platform or brand level • Strength in customer-backed positioning and messaging architecture • Experience building messaging frameworks that others use and maintain • Experience partnering on product-led growth motions • Experience with funnel strategy, trial optimization, and self-serve acquisition • Ability to translate product strategy and roadmap inputs into pre-launch positioning • Experience with SaaS pricing and packaging strategy, including competitive analysis, willingness-to-pay input, research, and packaging trade-offs • Comfort working on websites as marketing channels, including information architecture and conversion thinking • Strong enablement skills and ability to build frontline talk tracks, competitive responses, and messaging frameworks • Ability to analyze funnel and campaign data • Strong writing and direct copy and messaging development skills • Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus • Ability to build playbooks and create structure from ambiguity • Legally eligible to work in the United States now and in the future without employer sponsorship

🏖️ Benefits

• Annual salary range of $170,990–$231,200 USD • Accomplished-stage annual salary of $191,000 USD for most new hires • Regular career development conversations with manager • Compensation growth as experience and contribution increase • Comprehensive benefits package, including Canadian Benefits and US Benefits • Equal opportunity and inclusive work environment • Remote-first work arrangement