Brand Design Lead

Job not on LinkedIn

November 14

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $140k - $180k / year

⏰ Full Time

🟠 Senior

👗 Brand Designer

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Huckleberry Labs

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Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpot® method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

📋 Description

• Shape and steward the future of our brand identity. • Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms. • Develop, maintain, and evolve comprehensive brand guidelines. • Lead an upcoming brand refresh project. • Create compelling visual assets for marketing campaigns and product launches. • Manage, mentor, and grow the design team. • Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience.

🎯 Requirements

• 8+ years of professional design experience, with at least 2–3 years in a senior or lead role. • Proven experience building and evolving brand identities at a high-growth company, preferably in tech, mobile apps, or consumer products. • Strong portfolio demonstrating conceptual thinking and executional excellence across digital, print, and brand systems. • Proficiency in design tools (Figma, Adobe Creative Suite, etc.). • Experience managing and mentoring designers, with an interest in building and scaling teams. • Strong understanding of visual design principles, typography, and storytelling. • Ability to thrive in a fast-paced startup environment and balance strategic vision with hands-on execution.

🏖️ Benefits

• Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match