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International Healthcare Demand Manager

🔥 12 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

🇬🇧 UK Skilled Worker Visa Sponsor

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Logo of Hyland

Hyland

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Lead the creation and management of the overall marketing plan and strategy for the international healthcare go-to-market segment • Set goals, objectives, and KPIs and integrate insights from stakeholders and the GTM strategy team • Establish and promote audience-specific and industry-specific thought-leadership strategies • Connect healthcare thought leadership to the broader brand and horizontal thought-leadership framework • Identify and execute flagship strategic industry events to drive awareness and generate demand • Partner with field marketing on pre- and post-event sales outreach orchestration • Create comprehensive campaign briefs with the portfolio marketing team • Define campaign objectives, target audiences, messaging, and creative requirements • Own demand funnel health and ensure lead-generation KPIs are met • Optimize demand-generation strategies and provide regular analysis of marketing pipeline contribution to business leaders and sales • Mentor, coach, and provide feedback to team members • Contribute to department growth through knowledge sharing, best-practice coaching, and innovative thinking on market trends

🎯 Requirements

• 10+ years of experience in a marketing programs or equivalent role • Demonstrated sales interaction and go-to-market execution experience • Experience developing integrated marketing plans, budgets, and strategies • Track record of driving pipeline and revenue growth • Excellent oral and written communication skills • Ability to interact with and influence executive-level stakeholders • Strong project management, organizational, and multitasking capabilities • Ability to manage multiple priorities in a fast-paced, dynamic environment • Demonstrated leadership and business acumen • Ability to influence without ownership, build trust, and drive consensus across cross-functional and international teams • Experience in healthcare or industry-specific marketing • Understanding of sector-specific buyer journeys and market dynamics • Experience in international or global marketing, including regional campaign execution • Experience working with international regional marketers • Familiarity with demand generation platforms, marketing automation tools, and analytics • Experience partnering with external vendors, agencies, and industry partners • Creative thinking and ability to guide and develop other marketing team members

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and community giving campaigns

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