Demand Generation – Partner Marketing Director

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ID5.io

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

ID5. io is a leading identity provider specializing in addressable advertising for brands, publishers, and technology partners across various media environments. The company focuses on enabling advertisers to enhance customer engagement and assisting publishers in improving audience monetization. ID5 is dedicated to providing effective, measurable, and profitable omnichannel advertising solutions while respecting privacy and data protection regulations. The company offers next-generation identity tools designed to enhance addressability in a complex advertising ecosystem. With a commitment to privacy-by-design encryption technologies, ID5 supports the transition to a cookieless world and helps advertisers achieve their advertising goals globally.

📋 Description

• Own and set the demand generation and partner marketing strategy for ID5, translating company growth goals into program priorities across sponsorships, account-based marketing, and partner marketing. • Own budget planning across sponsorships, events, and demand generation programs. • Build and maintain an account-based messaging matrix with Product Marketing to keep campaigns and content on-positioning. • Maintain the target account list and design and deploy lead generation campaigns — inbound and outbound, account-based and multi-channel — that engage them. • Own demand gen reporting — KPIs, CRM data accuracy, and attribution • Identify, evaluate, and decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience. • Decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience. • For company-hosted events, partner with Sales and Partnerships to build the invitee list and drive outreach campaigns that maximize registration and attendance. • Partner with Comms on event content and the Events Manager on logistics, ensuring events reflect ID5's brand. • Own the partner relationship as the marketing point of contact, driving co-marketing, activation campaigns, collateral, case studies, and thought leadership that help Partnerships close more deals.

🎯 Requirements

• 7+ years of experience in demand generation, account-based marketing, or B2B marketing — ideally in ad tech. • Hands-on experience managing CRM systems and building automated email/nurture workflows (Zoho a plus). • Proven ability to partner with Sales and Sales Ops on account targeting, campaign strategy, and pipeline reporting. • Strong messaging and positioning skills — able to translate product value into account-specific narratives. • Experience designing and actually operationalizing a partner or channel marketing program • Strong project management and cross-functional collaboration skills. • A natural relationship-builder who thrives at building trust quickly with clients and partners and turning relationships into long-term engagement.

🏖️ Benefits

• Remote-first working policy • A competitive compensation package, including stock options in ID5 • WeWork membership and option to work from different WeWork locations • Regular offsites to enjoy face-to-face time and to bond further with your colleagues • A dynamic environment that offers room for growth and development to all employees • A friendly, international, and multicultural team • We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive