Director, Luxury Hospitality & Wellness Sales – Pilates Commercial

🕒 July 29

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Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own and build the luxury hospitality vertical from the ground up — identifying, targeting, and closing high-value hotel, resort, and spa accounts across North America and key international markets. • Establish iFIT Pilates as the preferred reformer solution for premium fitness and wellness amenities at four- and five-star properties, destination spas, and luxury resort brands. • Develop and manage a pipeline of flagship accounts with the potential to serve as showcase installations and reference sites for iFIT's hospitality go-to-market strategy. • Actively inform product roadmap and marketing strategy based on buyer needs, competitive moves, pricing feedback, and emerging trends. • Build and nurture C-suite and VP-level relationships across leading hospitality brands, spa management groups, and wellness real estate developers. • Represent iFIT at premier wellness, hospitality, and Pilates industry events — building brand presence and deal flow in the channels that matter most. • Drive subscription-based sales models alongside hardware, ensuring successful adoption and sustained growth across the customer base.

🎯 Requirements

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field. • 7+ years of sales experience, with significant time spent selling into luxury hospitality, premium spa, or high-end wellness environments. • Demonstrated ability to open new verticals and close complex, multi-stakeholder deals at premium price points. • Genuine, practiced knowledge of the Pilates discipline including reformer methodology, studio culture, instructor community, and the competitive landscape of Pilates equipment. • Familiarity with CRM tools; Salesforce preferred. • Authorized to work in the United States without sponsorship.

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